Search engine for touristic excursions to any place in the world Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually turn into a major marketing focus. From the era of online marketing, brand marketing changed from “mass advertising” to “targeted marketing”. Brand marketing has changed into a key connect to enhance communication.
KOL’s full name is the vital thing Opinion Leader, that is produced by Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are thought as individuals or organizations knowledgeable about the press and with more knowledge in specific fields, that can better explain and conduct communication using the users. They are someone who’re more regularly encountered with new knowledge or activities. Because of the professional knowledge, they can gain the trust of relevant groups, in an attempt to exert their influence of this type.
KOL marketing is always to connect and connect to its brands and products through folks who suffer from influence in specific fields. If it is useful, this kind of marketing will bring credibility to the promotion plan, enhance brand attributes, and get customers. KOL marketing is regarded as a comparatively new marketing technique, which plays a crucial role in the coverage and influence of social media marketing. In China’s Internet industry, the naming of Li Jiaqi will really appear in terms of KOL, which pulls essentially the most attention. He or she is called “Mr. lipstick”. For the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold a lot more than 10,000 Lipsticks in a few minutes. In five hours of live stream broadcast, he attracted 332 million users to watch his live streaming.
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