Search engine for touristic excursions to any place in the world Nowadays, the dividend of mobile Internet is gradually fading, the press channels are constantly changing. The traffic has gradually become a major marketing focus. Within the era of online marketing, brand marketing has changed from “mass advertising” to “targeted marketing”. Brand marketing has developed into a key link to enhance communication.
KOL’s owner’s name is vital Opinion Leader, that is produced from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are thought as individuals or organizations familiar with the media sufficient reason for more knowledge in specific fields, who is able to better explain and conduct communication together with the users. They’re a group of people that are often exposed to new knowledge or activities. Because of the professional knowledge, they could gain the trust of relevant groups, so as to exert their influence in this area.
KOL marketing is usually to connect and communicate with its brands and items through those who have influence in specific fields. When it is useful, these kinds of marketing will bring credibility towards the promotion plan, enhance brand attributes, and acquire potential customers. KOL marketing is regarded as a somewhat new marketing technique, which plays a huge role inside the coverage and influence of social media marketing. In China’s Internet industry, the name of Li Jiaqi will really appear in relation to KOL, which pulls one of the most attention. He is referred to as “Mr. lipstick”. For the first day of Taobao’s Double 11 shopping carnival in 2019, he sold more than 10,000 Lipsticks in five minutes. In five hours of live stream broadcast, he attracted 332 million users to watch his live streaming.
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