McDonalds and Branding Development – Where Next?

What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Cafes!

This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense and by holding a unique position that appeals to adults and kids alike.

The McD’ Fast food restaurants will be ideal in tapping into the coffee cultures which can be growing through the globe. These coffee cultures dominated by Starbucks and also cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities since these consumers have more in-store time for you to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people check out coffee houses as time-killers en route on the cinema, take-away, or going back to work. They are hunting for a short-term experience that’s fast with excellent service at a reasonable price.

McD Cafes will be separate entities through the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo would allow for fast recognition, credibility and belief within the startup company. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours that are sometimes used in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience cafes; so kids are not entirely excluded because of this adult experience.

McDonalds is known for being open until late in addition to their Coffee houses would thus meet the huge consumer demand from club/bar goers and tourists that might buy into a brand name that enables these phones enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, as well as their lower prices when compared with Starbucks etc would permeate countries where coffee houses are believed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they are able get the same experience with more affordable prices, better and faster service.

This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty to the brand.

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