Strategies to operating in the retail food sector will always be changing. This is especially true from the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery products are being purchased at non-traditional food retailers. For instance , Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the dual problems with freshness and convenience? Listed below are ways they’re attempting to grow sales through serving their customers better:
1. Locally sourced products. It is a considering the fact that products sourced locally will probably be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive a common foods fresher.
Additionally, today’s savvy consumers want to know in which their foods are via. This enables these to easily and quickly trace their items origins should they experience any difficulty with them. Hence, locally sourced may be the new concept, which food retailers take presctiption board with in order to meet customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads as well as other goods with unbleached flour and healthy grain. Specialized departments concentrating on all-natural products are getting off products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without additives and preservatives. Consumers want to discover how their vegatables and fruits are grown and processed. They need to know if the meat they’re buying is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs over these areas.
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