Naraam desires to be the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the organization he’s launched having a Kickstarter campaign could be the next Toms.

“They add this kind of pop of color, that they just they create you cheerful.”

Ahmed is referring to the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization dedicated to making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from our market,” he states.

he brought a number of the shoes to NJ, had his girlfriend use them which happened:

“Everywhere she went she received plenty of compliments around the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted moobs – but there was an issue with simply importing them. The artisans making the shoes only made A few dollars per day, hardly enough to satisfy their basic needs, a lot less support a household.

“The effort they place behind these footwear is just significant. These were definitely very underpaid for his or her crafts and skills and we wished to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in every.

That cash would go to paying Naraam artisans above market price for intricate work. Also…

“We are doing profit sharing together, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the entire world a brighter location for everyone.

“I think it brings two cultures together. It gets people together this way.”
To read more about Pointed toe flats explore this useful website: here