Naraam really wants to be the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the company he’s launched using a Kickstarter campaign would be the next Toms.

“They add such a pop of color, which they just they make you content.”

Ahmed is discussing the shoes being created by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a business focused on making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and i also discovered these beautiful colored sandals from our market,” he admits that.

he brought a number of the shoes back to NJ, had his girlfriend wear them and also this happened:

“Everywhere she went she received tons of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted a pair – but there is a problem with simply importing them. The artisans making the sneakers only made 3 or 4 dollars a day, hardly enough to meet their basic needs, a lot less support a household.

“The effort they place behind these sneakers is simply significant. These folks were definitely very underpaid for their crafts and skills and we desired to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in all.

That cash visits paying Naraam artisans above market price for intricate work. Also…

“We are going to do profit sharing using them, and we’re also giving them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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