Naraam wants to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the business he’s launched having a Kickstarter campaign would be the next Toms.

“They add such a pop of color, they just they make you cheerful.”

Ahmed is referring to these shoes being produced by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business committed to making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from your market,” he says.

he brought a number of the shoes back to NJ, had his girlfriend use them and this happened:

“Everywhere she went she received tons of compliments around the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted a pair – but there is an issue with simply importing them. The artisans making these shoes only made Three or four dollars a day, hardly enough to fulfill their basic needs, significantly less support a household.

“The effort installed behind these footwear is just significant. These folks were definitely very underpaid for their crafts and skills and that we wanted to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in most.

That cash goes to paying Naraam artisans above rate for his or her intricate work. Also…

“We are doing profit sharing using them, and we are also giving them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful peep toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter location for everyone.

“I think it brings two cultures together. It gets people together that way.”
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