Naraam wants to function as next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan using this venture, and he’s hoping the business he’s launched with a Kickstarter campaign will be the next Toms.

“They add such a pop of color, they just they’ve created you happy.”

Ahmed is discussing the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company dedicated to making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and I discovered these beautiful colored sandals from your market,” he states.

he brought a number of the shoes back to NJ, had his girlfriend wear them and also this happened:

“Everywhere she went she received plenty of compliments around the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted moobs – but there was an issue with simply importing them. The artisans making these shoes only made Three or four dollars a day, hardly enough to fulfill their basic needs, a lot less support a household.

“The effort installed behind these footwear is just significant. They were definitely very underpaid for their crafts and skills and we desired to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in every.

Those funds would go to paying Naraam artisans above rate for their intricate work. Also…

“We are doing profit sharing together, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful peep toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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