Deciding on the best web page design agency could be a make or break decision for many small business owners, it can mean the difference from the website which works for the children, or even a website that doesn’t. Or, in more succinct terms, the main difference from a site that props up the business and one which costs the organization (time, money, reputation, brand).
The spine of Hot Lemon’s online business is helping our clients redevelop their websites since their current websites are, for want of the better phrase, “not fit for purpose”. These are not websites our clients did themselves, then you could forgive them, but so called “professional” websites manufactured by “professional” website design agencies. It’s eventually prompted me to publish the guide to selecting the right web design agency on your small company to assist other small business owners of repeating those very same mistakes.
Who’s the reason for bad web-design? Simply, the professionals developing web sites along with the smaller businesses commissioning them. So, that might be everyone!
The companies will blame they do not engage with their potential customers, they cut a lot of corners plus they try and template design and technology excessive to meet a particular price tag. The tiny businesses are at fault, since they’re driving the market to a low price point, they don’t really desire to invest much inside their website, and so they avoid getting active in the process around they must.
Allow me to share top tips for picking a web design agency:
recommendation – use your network, if your colleague can recommend a professional you may use their experience that will help you together with your choice
talk to several agencies – don’t merely go to one agency, speak with several. Will they treat you as being a client or as a potential cash-flow?
don’t settle on cost alone – expense is important, it’s why we budget for things. However, the least expensive is seldom the most effective. Saving money in designing an internet site can throw money away within the long term from lost business
can they use English? – English is a fantastic language, however, a lot of people avoid using it and judge to use jargon instead. Automobile agency can’t be bothered to talk to you in plain English that you will understand, can someone really expect them to take the time understanding your small business
would they understand you? – Gets the agency bothered to get to know you, familiarize yourself with your business, your market? These are designing most of your communication channel, they want a good idea of you to carry out that effectively
benefits not features – the world wide web is full of features! What real benefit could they be for you? Keep clear of long lists of features, almost all of the the truth for e-commerce sites
beware of the up sell – you will get a person to design which you website, keep clear of agencies trying to sell you other online services for the business, whilst often useful, they could tie your company down
copy-writing – may be the agency planning to assist you to write the information of your website, or just design the site. Writing effective web copy is just not a simple skill
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