Just how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example getting more than 10,000 fans in your Facebook business page.

Facebook may be the king of social networking sites using more than 1.79 billion active users each month (Updated December 2016). It can be employed by more than 60% of Internet users Worldwide in fact it is an incredible tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s obvious that this amount of fans reveals how popular a website is. A facebook business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which leads to a amount of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website or blog needs to have a great deal of Facebook fans. Five Years ago this did not make any difference in the Modern, social proof is very important.

More fans, more visits – The harder fans you’ve, the greater may be the number of people that will see your posts of their timeline and perchance see your website.

While this is true, it needs to be noted that not your fans might find your posts.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (only Four percent) might find your status updates.

This number can vary, what is very important to comprehend now, is when you’ve 10,000 fans and you also post a fresh update, it will likely be seen organically with a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social media marketing can be a ranking factor, many studies show that popular websites on Facebook will perform better in search, today so well received websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are believing that using a lots of Facebook fans is very important to your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans and it continous to develop organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for that experienced nevertheless for beginners to social media marketing this might be a new challenge: A private Facebook page differs from a company page.

If you wish to have friends on Facebook to talk about your holiday photos you will want to create a personal page however if you simply want to have fans and followers to your website or business you will want to create a Facebook business page.

So, the first task is usually to make certain you produce a Facebook business page and the next step is usually to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most important optimization tip of.

The quality of the content posted in your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to get new fans or higher likes from ads even as we might find below.

Step 3: Make the most of your personal Facebook account

I mentioned in step 1 above you will want to have a business page and never an individual page, nevertheless, you still need offer an active personal facebook account.

Here is why:

After you post an update in your business page, a good way to boost exposure and likes, is usually to share that post in your personal page too.

People you’ve as friends in your personal page will ‘like’ and ‘interact’ with the post shared out of your business page and this will raise the engagement factor of your respective posts.

As an end result, facebook shows your posts to more fans (organically).

So, a good way to boost the amount of people who view your posts and go after dark 4% person group of followers is usually to share and promote the post in your personal page.

It is evident that this more amount of friends the bigger may be the visibility from the post.

Also, make certain you invite your existing friends (and brand new ones) to like your Facebook business page. Accomplish that when you gain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media 101 nevertheless, you must have the Facebook like box in your website for several reasons:

#1 – It’s a means to associate your internet site with the Facebook business page. To put it differently it is a method to ‘tell’ engines like google that this is the official Facebook business page.

#2 – When you get a great deal of fans, that is something should be proud off then one to show on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a great way to improve your group of followers organically. Your readers can follow your internet site by clicking such button while not having to go to Facebook.

Hint: For optimum results, placed the LIKE box above fold (around the sidebar).

Hint 2: You can also popup so on box to new users (for example, after they spend One minute with a page, after they scroll into underneath or after they try to leave your page – while this is effective with regards to getting new likes, you ought to be careful to not allow it to be too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed so on box within a prominent position on our website.

The next natural step is usually to start sharing content to keep the fans happy and maybe manage to convert them from fans > web site visitors > customers.

Some simple rules to follow along with that will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing with your page. For instance, if the website is about Social media, share content linked to social media marketing and never about sports or another type you might like. Should your users want to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they can follow your small business page to obtain updates about your website (and niche) and never about your social gatherings: In order to get social, then make use of personal Facebook page, your small business page is about your internet site.

#3 – As a rule thumb, I prefer my company page to talk about content from my niche only, easily have to share something which isn’t linked to my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. If you have an advancement to talk about as well which may benefit your fans, you can do so but don’t overdo it.

Try to write interesting, shareable content that is certainly linked to your niche, evidently this won’t come from your internet site. Have a very balance between promotional and content your followers might want to read.

Step 6: Share intriguing and top quality content (not only links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with links. Let me provide you with an illustration to understand what I am talking about.

When you wish to share content out of your website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this informative article without adding the other information. Should your title and pictures are great, you will definately get many likes with respect to the time you create the post, amount of fans etc.

If one the other hand, you enrich this post by having more details and also an inventory, then other things being equal, you are more likely to grow in likes and shares.

For me this makes sense because people that go to a title and image of their timeline may not ‘Like It’ mainly because it provides no value to them (don’t forget that this average user is presented with hundreds of postings of their timeline if he or she login to Facebook).

On the other hand when you provide them with valuable, top quality and straightforward to see information (like a list), they’ll select the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: This is a known proven fact that folks have an inclination of LIKING content without reading it so provide them with good reasons to accomplish that; your internet site visits may not increase nevertheless the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of one of the most popular Facebook pages, you will see that they have an inclination to talk about images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow along with your page. A couple of suggestions to consider:

Quality updates – This is actually the best incentive you’ll be able to provide your users. Before posting anything in your page, you have to be sure that it offers value on your audience. When you do this consistently, you existing followers will share it making use of their friends and this will get more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to LIKE the page first. There are various tools to accomplish this but are considering if you don’t have a known brand this many ‘t be so successful.

Content upgrades – If you have your blog post, you should use ask users to love your page to get an updated version of your respective post. This requires extra tools however it is something worth trying out.

Step 9: You should advertise your own content and page

When you create your small business page don’t expect that it’ll magically get a large number of fans. Besides the tips outlined above, you might also need to promote your small business page in places other than Facebook.

A few suggestions to take into consideration that worked for my case:

Promote in other social media marketing networks – If you have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up your self on Facebook too. Be polite and reveal to them the benefits from this.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you’ll be able to benefit from twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and get these phones follow your self on facebook (your personal and business pages).

This method eventhough it is time consuming, (Used to do it manually and never using any tools) it may produce really good results.

Promote with your newsletter – If you have a newsletter or if you engage with your readers via email, make certain you ask them to follow your Facebook page.

Do not only write the FB URL within your signature but ASK them politely to love your small business page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and a lot effective ways to increase your Facebook fans for last, as it is often alone that it’s not free.

Facebook offers a self-service ad platform which you can use with the idea to increase your group of followers (advertise your page), enhance your posts, get more leads, increase conversions or perform amount of other actions (as shown from the image above).

The procedure is pretty easy and straightforward. Basically you end up picking a website you own, select your main goal (advertise your page), select your audience (according to country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign is determined by many factors. The best way to assess if Facebook ads is a superb means to fix increase your group of followers, is usually to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (at least a week). At the end, you’ll be able to decide if the price per like is a thing you are willing to pay for.

I had accomplishment with Facebook ads both for my websites as well as client websites i run campaigns monthly (for several days) to enhance my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many people feel that whatever you pay for is Facebook likes but usually you spend Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit so on button so spend time and think about the message you wish to display with your ad along with the image to use.

Conclusion

Having a huge amount of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations on your business page (steps 1 and 2 above), then this easiest method to get more followers is with Facebook ads. Along with some A/B testing you may get to 10,000 fans without more than $1,000 (spread in to a period of months).

Once one does everything properly and provided that there is a great product or service, you’ll be able to improve your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.