Exactly how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example how to get a lot more than 10,000 fans on your own Facebook business page.

Facebook could be the king of internet sites with over 1.79 billion active users each month (Updated December 2016). It’s utilized by a lot more than 60% of Internet surfers Worldwide and it is an incredible tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the significance of having many Facebook fans on your own business page?

It indicates popularity – It goes without saying the variety of fans reveals how popular a website is. A grow business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans which creates a variety of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website needs to have a great deal of Facebook fans. Five-years ago this failed to subject but also in the 21st century, social proof is important.

More fans, more visits – Greater fans you have, the higher could be the amount of people that will view your posts in their timeline and possibly visit your website.

While this is true, it needs to be noted that not all your fans will dsicover your site content.

As already explained in the previous post, How to improve your Facebook Page Organic Reach, just a small portion of the followers (no more than 4 percent) will dsicover your status updates.

This number can differ, what is important to comprehend now, is when you have 10,000 fans and you also post a whole new update, it’ll be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing can be a ranking factor, numerous studies show popular websites on Facebook will perform better in search, these days very popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now you are convinced that having a lots of Facebook fans is important for the website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans plus it continous growing organically.

Step 1: First things first – you might want a Facebook business page

It may appear silly for the experienced nevertheless for beginners to social media marketing this may be new things: A private Facebook page is different from a business page.

If you need to have friends on Facebook to talk about your holiday photos you will want to produce a personal page however if you wish to have fans and followers for the website or business you will want to produce a Facebook business page.

So, the initial step is to ensure that you create a Facebook business page and the alternative is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this is actually the most significant optimization tip of most.

The company’s content posted on your own Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw in new fans or maybe more likes from ads as we will dsicover below.

Step 3: Make the most of your own Facebook account

I mentioned in the first step above you need to use a business page instead of a personal page, however, you still need to have an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, a good way to improve exposure and likes, is to share that post on your own personal page at the same time.

People you have as friends on your own personal page will ‘like’ and ‘interact’ with all the post shared from the business page as well as improve the engagement factor of the posts.

As a result, facebook will demonstrate your site content to more fans (organically).

So, a good way to improve the number of folks that view your site content and go at night 4% people group of followers is to share and promote the post on your own personal page.

It goes without saying the greater the variety of friends greater could be the visibility in the post.

Also, make sure that you invite all your existing friends (and new ones) to adore your Facebook business page. Do this every time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social internet marketing 101 however, you have to have the Facebook like box on your own website for several reasons:

#1 – It’s a method to associate your site with all the Facebook business page. In other words it is just a method to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you are getting a great deal of fans, this is something ought to be proud off and another to indicate in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to improve your group of followers organically. Your potential customers can follow your site by clicking so on button without having to head to Facebook.

Hint: For optimal results, squeeze LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup the like box to new users (for instance, when they spend One minute with a page, when they scroll down to the underside or when they attempt to leave your page – although this works well regarding getting new likes, you should be careful to not make it too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in the prominent position on the website.

The next natural step is to start sharing prepared to maintain your fans happy and perhaps manage to convert them from fans > site visitors > customers.

Some simple rules to adhere to that will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see in your page. For instance, if your website is about Social media marketing, share content associated with social media marketing instead of about sports or another type you may like. If your users need to read sports news, they understand how to locate them.

#2 – Don’t forget that they can follow your business page to acquire updates regarding your website (and niche) instead of regarding your social gatherings: If you wish to get social, then takes place personal Facebook page, your business page is about your site.

#3 – As a rule thumb, I use my company page to talk about content from my niche only, if I should share something which just isn’t associated with my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. For those who have a promotion to talk about as well which may benefit your fans, this can be done but don’t drink too much.

Try to publish interesting, shareable content that is certainly associated with your niche, even if this will not come from your site. Have a very balance between promotional and content that your followers might want to read.

Step 6: Share intriguing, notable and good quality content (not only links)

I made some tests in connection with impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with simply links. Permit me to present you with one example to understand what What i’m saying is.

When you need to share a post from the website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this informative article without adding any additional information. If your title and images are fantastic, you’ll get many likes with regards to the time you make the post, variety of fans etc.

If one one other hand, you enrich this page with the help of more info and particularly an inventory, then other activities being equal, you are more likely to gain in likes and shares.

For me as a result sense since people that go to a title and image in their timeline may well not ‘Like It’ because it provides no value in their mind (don’t forget the average user is assigned hundreds of postings in their timeline when they login to Facebook).

On one other hand when you let them have valuable, good quality as well as simple to learn information (being a list), they are going to go through the LIKE button given that they read something useful without having to leave their timeline.

Note: It is a known undeniable fact that individuals have an inclination of LIKING a post without reading it so let them have why you should achieve this; your site visits may well not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at one of the most popular Facebook pages, you will notice that they have an inclination to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to adhere to your page. Several suggestions to consider:

Quality updates – Here is the best incentive it is possible to lengthy users. Before posting anything on your own page, you should ensure that it gives you value in your audience. Choosing this consistently, you existing followers will share it making use of their friends as well as have more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is to Such as the page first. There are various tools to achieve that but have in mind that when you don’t use a known brand this many not so successful.

Content upgrades – If you have your blog post, you should use ask users to LIKE your page with an updated version of the post. This implies extra tools yet it’s something worth checking out.

Step 9: You need to market own content and page

When you develop your business page don’t expect that it will magically get a huge number of fans. In addition to the tips outlined above, you also have to advertise your business page in places aside from Facebook.

A few suggestions to take into account that assisted my case:

Promote in other social media marketing networks – If you have accounts to social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up you on Facebook at the same time. Be polite and tell them the benefits from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, it is possible to reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and ask them to follow you on facebook (your personal and business pages).

This method although it ‘s time consuming, (I did it manually instead of using any tools) it can produce great results.

Promote in your newsletter – If you have a newsletter or you talk with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not only write the FB URL within your signature but Inquire politely to LIKE your business page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and quite a few good ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook comes with a self-service ad platform which can be used to either raise your group of followers (market page), supercharge your posts, get more leads, increase conversions or carry out a variety of other actions (as shown within the image above).

The procedure is actually comparatively simple and straightforward. Basically you end up picking a website you use, select your main goal (market page), select your audience (according to country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign depends upon many factors. The best way to assess if Facebook ads is a superb means to fix raise your group of followers, is to run a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (at least a week). At the end, it is possible to decide if the cost per like is one area you are prepared to pay for.

I had achievement with Facebook ads both for my websites as well as for client websites and that i run campaigns each month (for several days) to further improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. Lots of people believe that everything you pay for is Facebook likes but in reality you spend Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit the like button so spend some time and look at the message you need to display in your ad as well as the image to utilize.

Conclusion

Having a huge variety of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care and the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations in your business page (steps 1 and two above), then the fastest way to get additional followers is to apply Facebook ads. Along with some A/B testing you will get to 10,000 fans without any a lot more than $1,000 (spread in to a amount of months).

Once you are doing everything properly and so long as you do have a great products or services, it is possible to improve your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.