How to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example the way to get over 10,000 fans on the Facebook business page.

Facebook will be the king of social networking sites with more than 1.79 billion active users each month (Updated December 2016). It’s employed by over 60% of Internet users Worldwide which is an excellent tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a lot of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s understandable that the number of fans reveals how popular a web site is. A cheap business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and this results in a number of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, are considering that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, blog or website will need a lot of Facebook fans. 5 years ago this failed to issue in the Modern, social proof is very important.

More fans, more visits – The harder fans you might have, the higher will be the amount of people that will call at your posts of their timeline and perhaps visit your website.

While this really is, it ought to be noted that your entire fans will dsicover your site content.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, just a small portion of the followers (only Four percent) will dsicover your status updates.

This number may vary, but what is very important to know now, is actually you might have 10,000 fans and you also post a new update, it will be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, many studies demonstrate that popular websites on Facebook are more likely to perform better in search, today so popular websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that using a great deal of Facebook fans is very important on your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and it continous to cultivate organically.

Step 1: Firstly – you’ll want a Facebook business page

It may sound silly for the experienced but for beginners to social media marketing this may be new things: Your own Facebook page is different from an enterprise page.

If you need to have friends on Facebook to express your holiday photos you will need to make a personal page however if you simply are looking for fans and followers on your website or business you will need to make a Facebook business page.

So, step one is usually to just be sure you develop a Facebook business page along with the the second step is usually to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most critical optimization tip coming from all.

The excellence of the content posted on the Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw new fans or more likes from ads as we will dsicover below.

Step 3: Reap the benefits of your individual Facebook account

I mentioned in step one above that you need to use a business page rather than a private page, nevertheless, you still need come with an active personal facebook account.

Here is the reason why:

After you post an update on the business page, one of the ways to raise exposure and likes, is usually to share that post on the personal page at the same time.

People you might have as friends on the personal page are more likely to ‘like’ and ‘interact’ together with the post shared from the business page and will also boost the engagement factor of the posts.

As a result, facebook can have your site content to more fans (organically).

So, one of the ways to raise the volume of folks that view your site content and go after dark 4% of you group of fans is usually to share and promote the post on the personal page.

It is obvious that the more number of friends the larger would be the visibility from the post.

Also, make sure that you invite your entire existing friends (and brand new ones) to love your Facebook business page. Do this every time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media marketing 101 nevertheless, you have to have the Facebook like box on the website for several reasons:

#1 – It’s ways to associate your site together with the Facebook business page. Quite simply it’s a way to ‘tell’ search engines like google that this will be your official Facebook business page.

#2 – When you are getting a lot of fans, this can be something should be proud off then one to show for your users (as explained above this means popularity, trust and social proof).

#3 – It’s a great way to increase your group of fans organically. Your readers can follow your site by clicking such button without needing to head to Facebook.

Hint: For optimum results, placed the LIKE box above fold (about the sidebar).

Hint 2: You may also popup the like box to new users (by way of example, when they spend One minute over a page, when they scroll as a result of the bottom or when they make an effort to leave your page – although this is effective with regards to getting new likes, you need to be careful never to ensure it is too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in a prominent position on the website.

The next natural step is usually to start sharing prepared to keep your fans happy as well as perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to follow along with that will boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing within your page. For instance, if your web site is about Social websites, share content linked to social media marketing rather than about sports or some different you may like. If your users wish to read sports news, they understand where to find them.

#2 – Don’t forget that they can follow your organization page to acquire updates concerning your website (and niche) rather than concerning your social gatherings: If you need to get social, then make use of personal Facebook page, your organization page is around your site.

#3 – Generally thumb, I personally use my offer page to express content from my niche only, easily need to share something is just not linked to my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. For those who have an advancement to express or something that could benefit your fans, this can be done but don’t add too much.

Try to write interesting, shareable content that’s linked to your niche, of course this won’t come straight from your site. Have a very balance between promotional and content that your particular followers might want to read.

Step 6: Share intriguing and good quality content (not only links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with just links. I want to give you an illustration to understand what I am talking about.

When you need to share content from the website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this post without adding any additional information. If your title and images are perfect, you’re going to get numerous likes depending on the time you’re making the post, number of fans etc.

If one one other hand, you enrich your posting with the addition of more information especially a list, then other pursuits being equal, you happen to be prone to gain more likes and shares.

For me this will make sense because people that visit a title and image of their timeline may not ‘Like It’ mainly because it provides no value for them (don’t forget that the average user is given countless postings of their timeline if he or she login to Facebook).

On one other hand once you allow them to have valuable, good quality and simple to read information (being a list), they will go through the LIKE button simply because they read something helpful without needing to leave their timeline.

Note: This is a known undeniable fact that people have a bent of LIKING content without reading it so allow them to have good reasons to achieve this; your site visits may not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at one of the most popular Facebook pages, you will notice that they tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A couple of tips to consider:

Quality updates – This can be the best incentive you can give your users. Before posting anything on the page, you should make sure that it gives you value for your audience. Choosing this consistently, you existing followers will share it using friends and will also attract more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to LIKE the page first. There are numerous tools to achieve that but are considering when you don’t use a known brand this many not so successful.

Content upgrades – If you have a blog, you may use ask users to LIKE your page to get an new version of the post. This involves extra tools but it’s something worth trying out.

Step 9: You have to advertise your own content and page

When you develop your organization page don’t expect that it’s going to magically get 1000s of fans. Apart from the tips outlined above, you also have to market your organization page in places aside from Facebook.

A few tips to take into account that helped my case:

Promote in other social media marketing networks – If you have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself Facebook at the same time. Be polite and tell them the advantages from this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you can take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow yourself facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did it manually rather than using any tools) it might produce excellent results.

Promote within your newsletter – If you have a newsletter or you talk with your readers via email, make sure that you make them follow your Facebook page.

Do not only write the FB URL below your signature but Inquire politely to LIKE your organization page.

Step 10: Facebook ads can be a must

I have saved among the easiest and quite a few good ways to enhance your Facebook fans for last, as it is often the only person that it’s not free.

Facebook provides a self-service ad platform that can be used either to enhance your group of fans (advertise your page), supercharge your posts, get more leads, increase conversions or perform number of other actions (as shown within the image above).

The procedure is pretty simple and straightforward. Basically you choose a site you possess, select your main goal (advertise your page), select your audience (according to country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign depends upon numerous factors. The easiest method to assess if Facebook ads is a great solution to enhance your group of fans, is usually to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (at least a week). Towards the end, you can decide if the price per like is something you happen to be prepared to spend on.

I had great outcomes with Facebook ads for both my websites as well as for client websites and I run campaigns every month (during their visit) to improve my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Many individuals believe that that which you spend on is Facebook likes but actually you pay Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then more people will hit the like button so spend some time and look at the message you need to display within your ad along with the image to make use of.

Conclusion

Having a major number of Facebook fans on the business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations for your business page (steps 1 and a pair of above), then your easiest way to get more followers is with Facebook ads. Along with some A/B testing you can get to 10,000 fans with no over $1,000 (spread in a period of months).

Once you need to do everything properly and provided you have a great services or products, you can increase your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.