Precisely how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example ways to get greater than 10,000 fans on your Facebook business page.

Facebook will be the king of social support systems exceeding 1.79 billion active users a month (Updated December 2016). It can be utilized by greater than 60% of Online users Worldwide which is an incredible tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What will be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s a given that the variety of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is much more popular when compared to a page with 1,000 fans and also this results in a variety of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an excellent business, blog or website will need to have plenty of Facebook fans. 5yrs ago this did not make any difference but in the Modern, social proof is vital.

More fans, more visits – The greater fans you might have, the harder will be the amount of people that may view your posts within their timeline and maybe call at your website.

While this really is, it ought to be noted that doesn’t your entire fans might find your content.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (no more than Four percent) might find your status updates.

This number may vary, what is vital to know now, happens when you might have 10,000 fans so you post a fresh update, it’s going to be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites is often a ranking factor, numerous studies show that popular websites on Facebook will perform better in search, these days quite popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be believing that creating a lot of Facebook fans is vital to your website and business, let’s see step-by-step how to change from 0 to 10,000 fans.

Note: These are the identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans also it continous to grow organically.

Step 1: Firstly – you must have a Facebook business page

It may appear silly for that experienced nevertheless for beginners to social websites this might be new things: A personal Facebook page is different from an enterprise page.

If you want to have friends on Facebook to talk about your holiday photos you will need to generate a personal page but if you wish to have fans and followers to your website or business you will need to generate a Facebook business page.

So, the first task is always to make certain you produce a Facebook business page as well as the second step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most significant optimization tip of all.

The excellence of the content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw new fans or maybe more likes from ads as we might find below.

Step 3: Make the most of your own personal Facebook account

I mentioned in the first step above that you need to possess a business page rather than a personal page, however you still need come with an active personal facebook account.

Here is the reason:

After you post an update on your business page, a good way to boost exposure and likes, is always to share that post on your personal page also.

People you might have as friends on your personal page will ‘like’ and ‘interact’ with the post shared from the business page as well as improve the engagement factor of your respective posts.

As an end result, facebook can have your content to more fans (organically).

So, a good way to boost the number of people who view your content and go after dark 4% of you group of fans is always to share and promote the post on your personal page.

It is evident that the more variety of friends the larger could be the visibility with the post.

Also, ensure that you invite your entire existing friends (and a) to like your Facebook business page. Accomplish that when you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 however you have to have the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your site with the Facebook business page. To put it differently it is just a approach to ‘tell’ search engines like yahoo until this is your official Facebook business page.

#2 – When you’re getting plenty of fans, this is something needs to be proud off then one to demonstrate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to expand your group of fans organically. Your potential customers can follow your site by clicking the LIKE button without needing to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (on the sidebar).

Hint 2: You can even popup so on box to new users (as an example, once they spend One minute with a page, once they scroll right down to the lower or once they attempt to leave your page – even though this is effective when it comes to getting new likes, you need to be careful to never make it too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed so on box inside a prominent position on our website.

The next natural step is always to start sharing content to keep your fans happy as well as perhaps manage to convert them from fans > internet site visitors > customers.

Some simple rules to follow that may improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing within your page. For example, if the web site is about Social networking, share content in connection with social websites rather than about sports or anything else you could like. If your users need to read sports news, they do know where to find them.

#2 – Don’t forget that they follow your small business page to have updates about your website (and niche) rather than about your social gatherings: If you want to get social, then use your personal Facebook page, your small business page is about your site.

#3 – Typically thumb, I personally use my company page to talk about content from my niche only, easily must share something which isn’t in connection with my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. If you have an advancement to talk about or something that could benefit your fans, that can be done but don’t add too much.

Try to publish interesting, shareable content that is in connection with your niche, even if this will not come completely from your site. Have a very balance between promotional and content that the followers should read.

Step 6: Share intriquing, notable and good quality content (not simply links)

I made some tests concerning the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with just links. Let me offer you an example to understand what I am talking about.

When you want to share an article from the website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this informative article without adding any additional information. If your title and pictures are fantastic, you will get numerous likes based on the time you create the post, variety of fans etc.

If one one other hand, you enrich your posting by adding more info specifically a listing, then other things being equal, you are more likely to grow in likes and shares.

For me this may cause sense because those that visit a title and image within their timeline may not ‘Like It’ because it provides no value in their mind (don’t forget that the average user is given countless postings within their timeline every time they login to Facebook).

On one other hand when you allow them to have valuable, good quality and easy to see information (like a list), they will go through the LIKE button because they read something useful without needing to leave their timeline.

Note: It is just a known fact that individuals have an inclination of LIKING an article without reading it so allow them to have reasons to achieve this; your site visits may not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at some of the most popular Facebook pages, you will see that they tend to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A number of tips to consider:

Quality updates – This is actually the best incentive you’ll be able to give your users. Before posting anything on your page, you need to make certain that it provides value for your audience. If you do this consistently, you existing followers will share it with their friends as well as have more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Much like the page first. There are numerous tools to achieve that but consider that if you don’t possess a known brand this many not so successful.

Content upgrades – If you have your site, you should use ask users to adore your page with an latest version of your respective post. This involves extra tools but it is something worth testing out.

Step 9: You’ll want to promote your own content and page

When you develop your small business page don’t expect that it’s going to magically get 1000s of fans. In addition to the tips outlined above, there is also to advertise your small business page in places besides Facebook.

A few tips to take into consideration that assisted my case:

Promote in other social websites networks – If you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on your self on Facebook also. Be polite and tell them the advantages from this.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you’ll be able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and ask the crooks to follow your self on facebook (your business and personal pages).

This method though it ‘s time consuming, (I did so it manually rather than using any tools) it could produce fantastic results.

Promote within your newsletter – If you have a newsletter or you communicate with your readers via email, ensure that you make them follow your Facebook page.

Do not simply write the FB URL below your signature but Inquire further politely to adore your small business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and many effective ways to increase your Facebook fans for last, because it is the only person that it’s not free.

Facebook provides a self-service ad platform used either to increase your group of fans (promote your page), improve your posts, get more leads, increase conversions or perform a variety of other actions (as shown inside the image above).

The procedure is fairly basic and straightforward. Basically you choose a webpage you possess, select your goal (promote your page), select your audience (according to country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is determined by numerous factors. The ultimate way to assess if Facebook ads is a great means to fix increase your group of fans, is always to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (a minimum of a week). Towards the end, you’ll be able to determine if the price per like is something you are ready to buy.

I had great results with Facebook ads both for my websites as well as client websites and i also run campaigns monthly (during their visit) to improve my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Lots of people believe that whatever you buy is Facebook likes but in reality you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit so on button so invest some time and take into account the message you want to display within your ad along with the image to utilize.

Conclusion

Having a large variety of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations for your business page (steps 1 and 2 above), then your easiest method to obtain more followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having greater than $1,000 (spread in to a duration of months).

Once you need to do everything properly and provided there is a great products or services, you’ll be able to expand your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.