Globally, using mobile phones, smartphones, iPads and tablets for surfing the web is increasing with an alarming rate due to its convenience, cost-efficiency, convenience. The usage of mobile devices is closing the digital divide involving the rich and poor; along with the urban and rural dwellers. Every business are duty-bound to formulate websites that are mobile-friendly so that you can reach these mobile users. One way of this is always to create designs that are tuned in to different devices and screen sizes.
What then is responsive website design?
Responsive SEO can be a technique used in website design to permit webpages respond to the screen size, orientation and platform in the device a user is viewing with.
Responsive design would be the simple the first thing containing changed the browsing behavior of browsers these days. Such websites can handle changing from device to device. For example, in case a user switches from the cellular phone into a tablet device, the website automatically adapts and dynamically fits how big is the screen.
Without delving much into the technicalities associated with designing such websites, the following are the company important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to reveal and conceal aspects of images online. This fluidity makes it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your site regardless of the environment they are, hence enhancing the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so companies that do not have options getting left behind. To be the most widely used global search results, Google explained that responsive websites are simple to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that developing a responsive website may help augment marketing efforts of organizations to realize their business objectives.
Cost-effective: Using desktop or laptops is normally costlier and/or inconvenient than using mobile devices. Cellular devices offer simple and fast entry to information about the move. Responsive websites therefore are cost effective for users who spend hardly any time in a workplace.
For businesses, the responsive website design reduces design and development costs as they do not have to develop different websites for different devices. Additionally, businesses preserves funds on maintenance costs as they will probably be concentrating on only one website.
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