Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate for the convenience, cost-efficiency, ease and comfort. Using mobile phones is closing a digital divide involving the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to develop websites which are mobile-friendly as a way to reach these mobile users. Another way of the process would be to create designs which are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive SEO is often a technique used in web design to allow webpages answer the screen size, orientation and platform with the device a person is viewing with.
Responsive design would be the simple most important factor which includes changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. By way of example, if the user switches from your cell phone into a tablet device, the web site automatically adapts and dynamically fits the size of the screen.
Without delving much into the technicalities involved with designing such websites, the following are the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It has foreground images that scale together with the layout to show and conceal elements of images on websites. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users can surf your website no matter the environment they end up, hence increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that will not have choices missing out. Being the most popular global search results, Google explained that responsive websites are simple to crawl and perform favourably looking results.
Based on Moz, a well-respected search company of their 2015 Optimization Factors, 150 marketing professionals devoted to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we can safely say definitely that using a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile phones. Mobile phones offer easy and quick use of information on the move. Responsive websites are therefore cost effective for users who spend hardly any amount of time in an office space.
For businesses, the responsive web design reduces design and development costs because they do not must develop different websites many different devices. Additionally, businesses helps you to save cash on maintenance costs while they will be focusing on just one website.
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