7 Search engine optimization Trends You should be Conscious of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social networking content indexed on the search engines along with other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social networking networks plays a part in how engines like google understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video like a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the excitement, and use videos to capture new audiences.

80% of video. Results that show in SERPs are from YouTube

Videos get 50X better organic page ranks in Google when compared with against plain, static text results.

Video searches receive 41% higher click-through rate a compared to plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people utilize a variety of devices to gain access to content. Tablets, smartphones, laptops, phones as well as watches have become standard tools to browse web. Search engines like yahoo know this and so they reward websites that seem to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search comes to an end 43% every year.

Over 1.2 billion people connect to the web using their cellular devices.

4 out of 5 consumers use smartphones to buy.

4. VOICE SEARCH FUNCTION A necessity

Voice search is easily learning to be a huge portion of mobile usage and contains elevated the pain of typing keywords to operate looking query. However, this shift means your content should be developed with voice search planned.

60% teens use voice search as you’re watching TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

More than ever before people are looking for content sources that supply every one of the relevant information they need in a place. Search engines like yahoo have seen this trend and for that reason content aggregators have become very well liked within the SERPS.

6. THE CRAZE OF MOBILE APPS WILL GROW

As discussed above, utilization of mobile for web search is on all-time rise and apps just be the task easier. Just few more years and mobile phone applications are sure to overpower desktop and mobile websites.

Mobile phone applications take into account 52% of all time used on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local search engine optimization Being More IMPORTANT

Local search will go stronger over the years. In 2016 you need to let Google know where you stand located and just what you might be offering.
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