The Key Reasons Why Select Poster Printing?

Posters have already been part of everyday activity ever since the printing industry exercised the best way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became more widely useful for anything from promotion, advertising, and art.

With all the creation of digital marketing and advertising, some state that printed marketing is now obsolete. Nevertheless, paper market is still going strong. In the following paragraphs, NPS looks at the logic behind why you might choose poster printing.

Targeted advertising

Posters appear in many different sizes, meaning they are often placed in multiple different locations. Poster printing enables you to target a message specifically to the people which will walk past and find out it.

Whether you’re putting your posters inside a shop window or tacking these to lampposts – poster printing is a great targeted marketing strategy that will ensure your message is heard through the highest amount of people possible.

Cost-effective

In comparison to other printed ads, poster printing is pretty affordable – and constantly cost-effective. Consider the cost-per-impression of an online ad – most impressions are produced on people already looking for relevant keywords.

With poster printing, each poster occupies a physical location, meaning it can be seen by not simply your market and also others walking by. For the reason that people don’t choose to have a look at poster advertising – it’s there, it’s of their face, and they’ll see clearly without even noticing these are!

Posters might be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, which means you receive the best poster printing experience tailored on your brief.

They work!

Over 50% of millennials (those aged 22-38) take note of print ads. And, a recently available survey by Outdoor Media Centre discovered that 92% of clients said they’d seen outdoor poster advertising inside the Half an hour before they purchased something, with 82% saying they’d impulse purchased on that fast.

Contemplate it – present have you seen a “SALE” poster in a shop window and felt inclined to pop in for the look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level somewhere where it’s guaranteed to make an effect.

Versatility

Poster printing doesn’t need to be bland. Posters are amazingly versatile and give loads of benefits, including:

A tremendous variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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