Search engine for touristic excursions to any place in the world Nowadays, the dividend of mobile Internet is gradually fading, the media channels are continually changing. The traffic has gradually be a major marketing focus. In the era of online marketing, brand marketing has developed from “mass advertising” to “targeted marketing”. Brand marketing has turned into a key connect to enhance communication.
KOL’s owner’s name is Key Opinion Leader, that is derived from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are thought as individuals or organizations familiar with the press sufficient reason for more knowledge in specific fields, who can better explain and conduct communication together with the users. They are someone who are more regularly exposed to new knowledge or activities. Because of the professional knowledge, they’re able to gain the trust of relevant groups, in an attempt to exert their influence in this subject.
KOL marketing is always to connect and talk with its brands and products through people who have influence in specific fields. Whether or not this works well, this kind of marketing will bring credibility on the promotion plan, enhance brand attributes, and obtain potential customers. KOL marketing is certainly a comparatively new marketing method, which plays a vital role in the coverage and influence of social websites. In China’s Internet industry, the name of Li Jiaqi will truly appear with regards to KOL, which pulls essentially the most attention. He or she is known as “Mr. lipstick”. About the first day of Taobao’s Double 11 shopping carnival in 2019, he sold more than 10,000 Lipsticks in 5 minutes. In five hours of live stream broadcast, he attracted 332 million users to view his live streaming.
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