Search engine for touristic excursions to any place in the world Should you be not used to marketing automation, you might want to think of the method that you plus your team should adopt those automated processes properly. Considering how the marketing automation marketplace is growing with additional adoption rates, it is advisable to ensure automation is performed efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; these are few vital things that you should take into account while making your alternatives:
1. Don’t automate bad processes and avoid outsourced lists
Map your marketing processes that drive traffic and leads thoroughly. Flow of leads over the funnel, including allocation along with their sources are key. Hence, map those properties accurately. Make sure that the folks your team operating these processes are on-board with any changes that such automation will take to their day-to-day work. Appointing a difference manager (champion) who is a marketing and advertising process specialist can save you money and time. Identify and eliminate poor processes – fix the procedure before you can automate it.
2. Stay away from outsourced lists and automate lead qualification to be compliant
Avoid buying email lists and sending them automated email campaigns. These will fail and be expensive to resolve. Especially now, with GDPR, this could buy your business in to a whole lot of trouble. Automation tools can be quite a life-saver using inbuilt measures to ensure some of your processes are compliant together with the new laws. In spite of this, the software can be an only enabler and you also must do the project to be compliant. To help assist the process, focus on creating exciting content that will motivate individuals to join your content offerings (say, eBooks and animated GIFs) and create + grow your own opt-in database that will deliver better lead conversion.
Email databases will expire as the years roll by therefore it is crucial that you keep generating new leads in a higher rate compared to expiry rate; which is about 25% per year. To create new leads, you’ll want to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for the search engines. Automation is fantastic for nurturing leads, however you need to generate those leads first for an additional step to happen.
3. Don’t allow fancy features fool you
When deploying an advertising automation to your requirements, never allow fancy features fool you. Each software may have different learning curve, and possibly utilizing a software with an easier UI might accelerate processes. But, whether or not this doesn’t solve your marketing process related (specific) problems, this is probably not the program to suit your needs.
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