Search engine for touristic excursions to any place in the world Event listings websites form a fundamental part of any event web marketing strategy. Free listing services such as Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters usage of a large local and global audience that could reach over 78 million event-goers monthly. With that kind of reach, it’s very important that promoters take advantage of this free promotion method.
The pros are obvious – for free, promoters can access many new channels for marketing event information, ticket links and artist lineups. This could drive awareness, attendance and, critically, ticket sales. By piggy-backing around the interest in a few of the world’s top event sites, event organisers can overcome relative obscurity especially with fresh events. You can find, however, some downsides. Adding listings to the telltale sites is time consuming, taking on hours and even days with regards to the quantity of events and how many sites are used. Additionally, sometimes editorial restrictions about the individual listing sites help it become tough to categorise events properly and premium content can steal away reader attention.
To operate listing sites as effectively as possible, promoters should look into the next:
Ensuring that your events are properly categorised:
Always tag your events with plenty of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ make an effort to delve into minor genres and use artist names, venue names and locations to help searchers as well.
If there’s no field for tags when submitting your event, include it in the email on the listing site editor, or add tags on the event description. There’s no part of listing your event on listings sites if no-one can think it is!
Making your event jump out:
Always employ an image and make sure it matches the editorial criteria with the listing site (some sites require large images, some small, and several a certain size ratio). Listings with photos are much very likely to attract reader attention
Always add a ticket link. If someone is browsing a listings site and finds your event, you need to ensure it is relatively easy to allow them to attend.
Use lists or bullet points when describing case or lineup. Big blocks of text are difficult to read and off-putting for readers on the listings sites.
Time efficiency:
Look for digital marketing software for event owners that permits promoters to automatically post event listings to 40+ sites at once, meaning you should only list your event details once and the rest are posted automatically. Here is the best and efficient method to list events online
Offer internships. Many the younger generation are curious about entering the events and entertainment space and they are prepared to work with very low stipends to provide event make an effort to their resume. Get interns to assist with event listings as well as in return offer them the opportunity get involved in other areas of your event work
Select the most relevant listings sites and overlook the others. Although this entails you’ll will lose out on some of the web audience of event-goers, you can lay aside time by picking the superior Four or five sites tightly related to your events.
Never underestimate value of free listings sites – there’s no better way, totally free, to succeed in a substantial audience of internet readers seeking events – what person you need to reach! Try adding your event to free listings sites and find out those that work best on your events.
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