Social media marketing plays a huge role for B2B early adopters whatsoever three stages from the sales process! Here’s an executive summary of the findings as well as link to the first article.
Lead Generation Stage:
Content enables top of mind advantage
Opportunity to establish thought leadership for the business or personal brand
Good spot to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free researching the market!)
Social media marketing advertising for each and every stage of your buyer’s journey.
Social networking chatbots which help sale-qualify leads saving your profits team’s time for higher-value activities.
During the sale
Gauging Lead Responses by reading their digital body gestures
Communicate your customer to maintain selling
Opening up new networks for free from happy customers sharing your content.
Getting comments from customers where they would like to provide.
Show off how great you treat your clients publicly when things don’t go as outlined by plan.
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