Marketing to consumers is big business when done properly, can be quite profitable on your company. The web is when most consumers spend their time, so that it makes sense to focus your B2C marketing efforts there. That is understood today, but a majority of businesses still fail in this arena. This is the reason most companies hire SEO professionals for help. According to one study done by WordStream in 2013, medium and small businesses were wasting away 25 percent of their PPC budgets. So your small business that’s allotting $2,000 monthly on AdWords would wind up wasting $6,000 annually on under-performing campaigns.
The loss is a whole lot larger for medium-sized companies that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. This can be a fortune that might be saved by improving their B2C marketing campaigns. If it is something that’s plaguing your organization, then keep the following tips in your mind.
Host Unique Contests. A great way of getting attention on social media and get people engaged. There was a great demonstration of this last year, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for next best-selling flavor. This naturally attracted people on the global level, to help you say it was a hit. In 2014, Lay’s revealed they received over 14 million submissions, which has been up from 3.8 million back in 2013.
Offer Something for Free. The one thing consumers love higher than a deal is freebies. This became proven in a study done by Harris Interactive in 2013, which showed a profound rise in repeat purchases and word-of-mouth referrals when there are free add-ons. The final results also demonstrated that 90 % of clients were a little bit more likely to purchase frequently from a retailer that gave away a totally free gift, and 65 % were very likely to share their experience after finding a item.
Make Intent-Driven SEO important. It’s not surprising that global brands top Google’s search results for electronics, toys and apparel. It might be insanely expensive and exhaustive to even try and make an effort to rank highly for such keywords, not to mention maintain those positions. Instead, it’s a smart idea to give attention to long-tail keywords that are highly relevant to your product or service, knowning that drive purchase intent. In another 2013 study created by Adchemy’s Thi Thumasathit, it established that long-tail keywords were 66 percent more profitable than head keywords. It becomes an potential for small and medium businesses to create a prosperous B2C campaign.
Develop a Network of Micro-Influencers. It’s not necessary to know A-listers to obtain a great endorsement. Should you play your cards right, you just need a few micro-influencers. Together, these micro-influencers offers enough publicity on your brand. An illustration of this this was seen not too long ago when Shoes of Prey made a decision to allow a 16-year-old beauty vlogger endorse their custom shoe company. Within a few days, website visitors to the corporation tripled along with the sales soared. You will discover micro-influencers just about everywhere – on Twitter, Instagram, Pinterest and Facebook. Search for them in places in places you know your audience hangs out. Otherwise, you won’t be reaching the right prospects.
Require a Mobile-First Aproach. If your marketing doesn’t think about mobile users first, then you are in danger. According to Shopify, 50.Three percent of ecommerce visitors are performed on mobile devices. Make sure your online shopping experience was made with mobile users planned.
Many of these tips can increase your sales, user engagement and help with web reputation management. If you want help determining a method for your B2C strategy, consult with SEO companies and hire engineered to be reputable while offering Website design services.
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