McDonalds and Trademark Growth – Where Next?

What business should a mega-brand like McDonald’s enter into next?

Launch McDonalds Fast food restaurants!

This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds is the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and price through holding an original position that draws children and grown ups alike.

The McD’ Cafes will be ideal in making use of the coffee cultures which are expanding as well during the entire globe. These coffee cultures covered with Starbucks and private cafes attract consumers that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people look for cafes as time-killers en route to the cinema, take-away, or going back to work. They’re trying to find a short-term experience which is fast with excellent service at the fair price.

McD Fast food restaurants would be separate entities through the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and the use of the infamous ‘M’ logo allows for immediate recognition, credibility and belief from the new venture. Nevertheless for further differentiation through the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing much more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee shops; so children are not entirely excluded because of this adult experience.

McDonalds is acknowledged for being open until late along with their Cafes would thus meet the huge consumer demand from club/bar goers and tourists that would take up a product that allows them to enjoy their coffee experience whenever they desire.

McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, along with their lower prices when compared with Starbucks etc would permeate countries where coffee shops are thought a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they can get the same knowledge of less expensive costs, better and faster service.

This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty on the brand.

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