McDonalds and Branding Development – Where Next?

What business should a mega-brand like McDonald’s enter next?

Launch McDonalds Cafes!

This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and Value through holding a unique position that attracts children and grown ups alike.

The McD’ Fast food restaurants will be ideal in tapping into the coffee cultures which might be rapidly expanding throughout the globe. These coffee cultures covered with Starbucks and also cafes attract people that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance of in-store time for you to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people look for cafes as time-killers enroute to the cinema, take-away, or finding comfort work. They may be looking for a short-term experience which is fast with excellent service in a fair price.

McD Coffee Shops could be separate entities through the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo would allow for immediate recognition, credibility and belief within the medical. However for further differentiation from your fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours that are sometimes used in certain countries. Also introducing more at ease seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience coffee houses; so students are not entirely excluded using this adult experience.

McDonalds is known for being open until late along with their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that could take up a brand name that permits the crooks to enjoy their coffee experience whenever they desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, as well as their less expensive costs in comparison to Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they can access the same exposure to more affordable prices, better and faster service.

This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty on the brand.

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