McDonalds and Brand Progress – Where Next?

What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Fast food restaurants!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds could be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and price through holding an original position that attracts adults and kids alike.

The McD’ Coffee houses would be ideal in experiencing the coffee cultures which are growing rapidly through the globe. These coffee cultures dominated by Starbucks and cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because they consumers have more in-store time and energy to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people look to coffee shops as time-killers on their way for the cinema, take-away, or going back to work. They’re searching for a short-term experience that is fast with excellent service in a reasonable price.

McD Fast food restaurants can be separate entities from the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the standby time with the infamous ‘M’ logo would allow for fast recognition, credibility and belief inside the start-up. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing more at ease seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience cafes; so youngsters are not entirely excluded out of this adult experience.

McDonalds is known for being open until late as well as their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that would buy into a brandname that enables the crooks to enjoy their coffee experience if he or she desire.

McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, as well as their affordable prices compared to Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able get the same knowledge of lower prices, better and faster service.

This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.

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