McDonalds and Brand name Progress – Where Next?

What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Coffee Shops!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and Value and by holding a unique position that draws adults and kids alike.

The McD’ Coffee Shops would be ideal in making use of the coffee cultures which are rapidly expanding through the entire globe. These coffee cultures dominated by Starbucks and cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people look to fast food restaurants as time-killers en route to the cinema, take-away, or going back to work. They may be hunting for a short-term experience that’s fast with excellent service at the fair price.

McD Coffee Shops would be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the standby time with the infamous ‘M’ logo would allow for immediate recognition, credibility and belief within the medical. But also for further differentiation in the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which can be sometimes used in certain countries. Also introducing more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience coffee houses; so students are not entirely excluded from this adult experience.

McDonalds is known for being open until late along with their Fast food restaurants would thus match the huge consumer demand from club/bar goers and tourists that will take up a brand name which allows these to enjoy their coffee experience if he or she desire.

McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their affordable prices in comparison with Starbucks etc would permeate countries where cafes are considered a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they possibly can connect to the same experience with lower prices, better and faster service.

This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty for the brand.

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