Search engine for touristic excursions to any place in the world A preferred mode of promoting tool, SMS marketing enables easy communication using the consumers. Having a single message getting used to arrive at to the whole client base, it’s affordable and in addition saves time.
A quickly growing sector, SMS marketing has emerged as a marketing and advertising tool with huge potential. Short messages of 140-160 characters long, SMS enables messages being shipped to a lot of receivers in seconds. It is this extent and ease of reach in the application rendering it a robust tool to promote and marketing of goods.
Getting adopted by more and more business houses as a preferred mode of promoting tool, SMS marketing has lots of advantages as well as disadvantages.
Advantages
Simplicity of Reach: Often known as mobile marketing, through this application, marketers are able to use a single message to convey to their entire customer base. As opposed to contacting each client personally as with telemarketing, in mobile marketing through bulk messaging, a promotional message could be distributed to several consumers all at one time.
Personal Communication: SMS has become the most widely used mode of communication today generally individuals utilizing it to communicate with our friends, family and acquaintances. Unlike an email or a newsletter, just about any message which is sent on the cellular phone is mostly read from the user. As an extremely personal mode of communication, it is possible to generate a direct contact with your customer, building around the relationship.
Economical Nature: As an alternative to spending millions on multiple promotional initiatives, a single message enables you to reach out to all consumers, thereby drastically lowering marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages may be sent low cost.
Time Saving: A moment mode of communication, marketers can contact their customers when they want. Since many mobile phone users maintain their phones together always, through quick messaging time sensitive messages can be sent and responses can even be tracked.
Disadvantages
Spam messages: Bombarding cell phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude towards the companies which are sending the messages which affects their brand name adversely.
Cost to recipient: Less than your usual way of messaging, for SMS marketing cellphone networks charge the two sender plus the receiver from the messages. These extra charges often irritate the receivers and make up a negative image of the business house sending the messages.
Limitations of Messages: With messages being limited by 140-160 characters, it becomes tough to create an efficient message within such short word limit. Moreover, additional information as hyperlinks might not exactly always be received properly from the user’s phone.
While there are some disadvantages, yet its extent of reach and value effectiveness, make SMS Marketing a lucrative option as a marketing device.
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