Strategies to operating within the retail food sector are always changing. This is especially true from the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery items are being purchased at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, and also pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the dual issues of freshness and convenience? Listed here are ways they’re attempting to grow sales through serving their potential customers better:
1. Locally sourced products. It’s really a since products sourced locally will probably be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite food products fresher.
Furthermore, today’s savvy consumers would like to know exactly where their foods are coming from. This enables these to quickly trace their goods origins whenever they experience any difficulties with them. Hence, locally sourced is the new idea, which food retailers are stored on board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. Included in this are artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and provide departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads along with other goods with unbleached flour and healthy cereals. Specialized departments concentrating on all-natural products are getting off products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Company is demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers wish to know how their vegetables and fruit are grown and processed. They need to know whether the meat they buy is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs during these areas.
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