The Benefit of Machine Learning For Business

Machine learning (ML) algorithms allows computers to define and apply rules which were not described explicitly with the developer.

There are a lot of articles specialized in machine learning algorithms. Here is an effort to create a “helicopter view” description of methods these algorithms are used in different business areas. A list just isn’t the full list of course.

The 1st point is that ML algorithms will help people by helping them to find patterns or dependencies, which aren’t visible by the human.

Numeric forecasting looks like it’s the most well known area here. For a long time computers were actively utilized for predicting the behaviour of economic markets. Most models were developed prior to 1980s, when stock markets got usage of sufficient computational power. Later these technologies spread to other industries. Since computing power is inexpensive now, you can use it by even small companies for those kinds of forecasting, for example traffic (people, cars, users), sales forecasting and more.

Anomaly detection algorithms help people scan a great deal of data and identify which cases needs to be checked as anomalies. In finance they’re able to identify fraudulent transactions. In infrastructure monitoring they generate it simple to identify problems before they affect business. It’s utilized in manufacturing quality control.

The principle idea here is that you ought not describe each kind of anomaly. You give a major report on different known cases (a learning set) to the system and system apply it anomaly identifying.

Object clustering algorithms allows to group big volume of data using great deal of meaningful criteria. A guy can’t operate efficiently using more than few hundreds of object with lots of parameters. Machine can do clustering more effective, as an example, for patrons / leads qualification, product lists segmentation, support cases classification etc.

Recommendations / preferences / behavior prediction algorithms provides possibility to become more efficient reaching customers or users by giving them the key they need, even when they haven’t considered it before. Recommendation systems works really bad generally in most of services now, however, this sector is going to be improved rapidly immediately.

The 2nd point is the fact that machine learning algorithms can replace people. System makes analysis of people’s actions, build rules basing with this information (i.e. study on people) and apply this rules acting as opposed to people.

To start with this is about all kinds of standard decisions making. There are tons of activities which require for standard actions in standard situations. People have “standard decisions” and escalate cases that are not standard. There are no reasons, why machines can’t do this: documents processing, phone calls, bookkeeping, first line customer support etc.

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