Naraam wants to be the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan using this venture, and he’s hoping the company he’s launched having a Kickstarter campaign will be the next Toms.

“They add such a pop of color, they just they’ve created you cheerful.”

Ahmed is talking about the shoes being made by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business dedicated to making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals in the local market,” he admits that.

he brought a number of the shoes to NJ, had his girlfriend wear them and this happened:

“Everywhere she went she received tons of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there was an issue with simply importing them. The artisans making these shoes only made A few dollars a day, hardly enough to fulfill their basic needs, a lot less support a household.

“The effort they put behind these sneakers is just significant. These were definitely very underpaid for his or her crafts and skills and we wanted to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in most.

That money would go to paying Naraam artisans above market price for their intricate work. Also…

“We are going to do profit sharing with them, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
Check out about Black flats go this web site: read here