Naraam really wants to be the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the business he’s launched having a Kickstarter campaign would be the next Toms.

“They add such a pop of color, they just they make you content.”

Ahmed is discussing these shoes being created by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business committed to making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I found these beautiful colored sandals from our market,” he admits that.

he brought a few of the shoes returning to NJ, had his girlfriend wear them and this happened:

“Everywhere she went she received a lot of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there is an issue with simply importing them. The artisans making these shoes only made 3 or 4 dollars a day, hardly enough to meet their basic needs, much less support a family group.

“The effort they put behind these shoes is merely significant. These folks were definitely very underpaid for their crafts and skills and that we wanted to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in all.

That cash would go to paying Naraam artisans above rate for intricate work. Also…

“We do profit sharing together, and we’re also giving them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Pointed toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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