Globally, the application of mobile phones, smartphones, iPads and tablets for surfing the web is growing at an alarming rate for the convenience, cost-efficiency, convenience. The use of cellular phones is closing the digital divide involving the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to formulate websites that are mobile-friendly in order to reach these mobile users. Just one way of doing this would be to create designs which are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) can be a technique used in web page design allowing webpages reply to the screen size, orientation and platform from the device a user is viewing with.
Responsive design will be the simple most important factor which has changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For example, if your user switches coming from a cellphone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities involved in designing such websites, are mainly the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to reveal and conceal elements of images online. This fluidity can make it user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your site whatever the environment they wind up, hence increasing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so firms that do not have options are at a disadvantage. Is the most popular global search results, Google explained that responsive websites are simple to crawl and perform favourably looking results.
Based on Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Given this knowledge, we are able to safely say without a doubt that having a responsive website may help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is usually costlier and/or inconvenient than using cellular phones. Cellular devices offer quick and easy usage of information about the move. Responsive websites therefore are reasonable to users who spend practically no amount of time in a workplace.
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