4 Website Structure Factors that Impact SEO

Most marketers feel that keywords are solely accountable for a website’s ranking. Their core focus revolves around fixing keyword arrangements to make sure they’re relevant throughout the webpages. However, aside from keywords, some website elements will also be vital for a website’s ranking. They could obviously impact site’s SEO prospects. Website structure is one of them. A website’s structure deter-mines the way website is organized internally. The framework doesn’t necessarily mean the appearance of a website, but the way in which website’s pages are interlinked.


A structured website structure is essential for search engine optimization. Without fixing the gaps related to the framework, you can not achieve maximum benefits out of your SEO efforts.

I will be listing here 4 important considerations that you consider to be able to strengthen your SEO.

1. Website’s Crawlability:

Crawlability of the website is crucial in terms of its appearance browsing results. The term refers a search engine’s capability to crawl through a website to be able to establish what the website submissions are exactly about. If crawling of one’s website halts without any reason, it may cause problems for SEO. Through the entire crawling, robots travel through subpages and individual topics to determine every aspect of the website a complete. An internet site is considered to be Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one spot to one other.

So, how it works well for marketing agencies pittsburgh ? It is relatively simple. If crawling of your website is halted or paused, there are chances that a few of your well-optimized webpages could miss the indexing. The idea I want to raise it that unless your site is properly crawled and indexed, your SEO efforts won’t be seen.

2. Internal Linking:

Internal linking is an additional crucial ingredient that impacts SEO. The term means the entire navigation scheme that the website adopts to improve a website’s accessibility and consumer experience. The basic idea behind the navigation is that an arbitrary user can locate one page to another without any hassle. If your website contains over many hundred pages, it’s a challenge to make sure accessibility of the page with simply a couple of clicks.

Usability experts opine that when it requires more than three clicks to find any person page, you’ll need to rethink your navigation scheme. Managing your navigation and internal linking is easy. Categorize and organize navigation link based on the segments they connect with.

To link pages and posts internally, use keywords within the content then link these keywords to other relevant pages or piece of content in your website. There are numerous benefits that internal linking serves. Internal linking easily cuts down on page depth and allows users a less strenuous approach to finding other pages. It can cause a better consumer experience.
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