4 Website Structure Factors that Impact SEO

Most marketers feel that keywords are solely responsible for a website’s ranking. Their core focus revolves around fixing keyword arrangements to keep them relevant across the webpages. However, aside from keywords, some website elements are also very important to a website’s ranking. They can obviously impact site’s SEO prospects. Website structure is one of them. A website’s structure deter-mines the way website is organized internally. The framework doesn’t always mean the physical appearance of a website, and also the manner in which website’s pages are interlinked.


An organized website structure is vital for search engine marketing. Without fixing the gaps pertaining to the framework, you cannot achieve maximum benefits out of your SEO efforts.

I am listing here 4 important considerations that you consider to be able to strengthen your SEO.

1. Website’s Crawlability:

Crawlability of a website is important in regards to its appearance browsing results. The term refers looking engine’s ability to crawl by way of a website in order to establish what the website content is exactly about. If crawling of the website halts for any reason, it may cause problems for SEO. Through the entire crawling, robots navigate through subpages and individual topics to find out every element of the website an entire. An internet site is considered to become Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one destination to another.

So, how it helps in pittsburgh seo expert? It is rather simple. If crawling of the website is halted or paused, you can find chances that a number of your well-optimized web pages could miss the indexing. The point I wish to raise it that unless your internet site is properly crawled and indexed, your SEO efforts won’t rise above the crowd.

2. Internal Linking:

Internal linking is another crucial ingredient that impacts SEO. The phrase means the entire navigation scheme that the website adopts to enhance a website’s accessibility and user experience. The essential idea behind the navigation is that a random user can find one page to a different without any hassle. In case a website contains over many hundred pages, it’s a challenge to make certain accessibility of any page with only a couple of clicks.

Usability experts opine that if it takes more than three clicks to locate anyone page, you’ll need to rethink your navigation scheme. Managing your navigation and internal linking is straightforward. Categorize and organize navigation link according to the segments they relate with.

To link pages and posts internally, use keywords inside the content after which link these keywords to other relevant pages or little bit of content on your own website. There are several benefits that internal linking serves. Internal linking easily cuts down on page depth and allows users a less strenuous strategy for finding other pages. It can cause a much better user experience.
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