4 Website Structure Elements That Impact SEO

Most marketers believe that keywords are solely responsible for a website’s ranking. Their core focus requires fixing keyword arrangements to keep them relevant throughout the webpages. However, besides keywords, some website elements will also be very important to a website’s ranking. They could obviously impact site’s SEO prospects. Website structure is one. A website’s structure deter-mines just how web site is organized internally. The framework doesn’t invariably mean the looks of a website, but the way in which website’s pages are interlinked.


A structured website structure is vital for search engine optimization. Without fixing the gaps pertaining to the framework, you can not achieve maximum benefits out of your SEO efforts.

I’m listing here 4 important considerations that you simply consider to be able to strengthen your SEO.

1. Website’s Crawlability:

Crawlability of a web site is important in relation to its appearance in search results. The phrase refers a search engine’s ability to crawl by way of a website so that you can establish what are the website submissions are exactly about. If crawling of the website halts for any reason, you can get trouble for SEO. Through the crawling, robots traverse subpages and individual topics to figure out every aspect of the website a complete. A web site is considered to be Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one place to the other.

So, the way it works well for seo company pittsburgh? It’s simple. If crawling of your website is halted or paused, there are chances that some of your well-optimized website pages could miss the indexing. The point I want to raise it that unless your site is properly crawled and indexed, your SEO efforts won’t get noticed.

2. Internal Linking:

Internal linking is yet another crucial factor that impacts SEO. The word means the entire navigation scheme that a website adopts to boost a website’s accessibility and consumer experience. The essential idea behind the navigation is always that a random user will be able to locate one page to another without any hassle. If your website contains over many hundred pages, it’s a challenge to make sure accessibility associated with a page just a few clicks.

Usability experts opine when it takes a lot more than three clicks to discover any person page, then you need to rethink your navigation scheme. Managing your navigation and internal linking is easy. Categorize and organize navigation link in line with the segments they connect with.

To link pages and posts internally, use keywords inside the content after which link these keywords to other relevant pages or little bit of content on your own website. There are numerous benefits that internal linking serves. Internal linking easily cuts down on page depth and allows users an easier strategy for finding other pages. It can cause a much better user experience.
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