4 Website Structure Elements That Impact SEO

Most marketers think that keywords are solely responsible for a website’s ranking. Their core focus revolves around fixing keyword arrangements to keep them relevant throughout the webpages. However, apart from keywords, some website elements will also be very important to a website’s ranking. They can obviously impact site’s SEO prospects. Website structure is one. A website’s structure deter-mines the way website is organized internally. The structure doesn’t invariably mean the physical appearance of your website, but the way in which website’s pages are interlinked.


An organized website structure is very important for search engine optimization. Without fixing the gaps related to the framework, you can’t achieve maximum benefits from your SEO efforts.

I am listing here 4 important considerations that you simply look into in order to strengthen your SEO.

1. Website’s Crawlability:

Crawlability of the website is important in relation to its appearance in search results. The term refers a search engine’s ability to crawl by way of a website in order to establish what are the website content is about. If crawling of the website halts for any reason, you can get trouble for SEO. Throughout the crawling, robots travel through subpages and individual topics to determine every element of the website a complete. A web site is said to be Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one destination to one other.

So, the actual way it works well for seo web design pittsburgh? It is relatively simple. If crawling of one’s web site is halted or paused, there are chances that a number of your well-optimized web pages could miss the indexing. The idea I wish to raise it that unless your internet site is properly crawled and indexed, your SEO efforts won’t be seen.

2. Internal Linking:

Internal linking is another crucial factor that impacts SEO. The term refers to the entire navigation scheme that the website adopts to boost a website’s accessibility and user experience. The fundamental idea behind the navigation is that a random user can locate one page to a different without any hassle. If your website contains over many hundred pages, it’s really a challenge to make sure accessibility of the page just a few clicks.

Usability experts opine that if it takes more than three clicks to discover any individual page, you’ll need to rethink your navigation scheme. Managing your navigation and internal linking is easy. Categorize and organize navigation link based on the segments they relate with.

To link pages and posts internally, use keywords inside the content and then link these keywords along with other relevant pages or little bit of content on your own website. There are several benefits that internal linking serves. Internal linking easily cuts down on page depth and allows users an easier way to find other pages. It can cause an improved consumer experience.
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