Just how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example ways to get more than 10,000 fans on your Facebook business page.

Facebook could be the king of social networks exceeding 1.79 billion active users each month (Updated December 2016). It is utilised by more than 60% of Internet surfers Worldwide which is an incredible tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you might want a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the need for having many Facebook fans on your business page?

It indicates popularity – It’s obvious the number of fans reveals how popular a website is. A grow business page with 100,000 followers is more popular when compared to a page with 1,000 fans and also this results in a number of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, website will need a great deal of Facebook fans. Five Years ago this did not subject in the Modern day, social proof is essential.

More fans, more visits – The greater fans you’ve, the more could be the amount of people that will call at your posts in their timeline and perchance visit your website.

While this is correct, it must be noted that doesn’t all of your fans will discover you.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of the followers (a maximum of Four percent) will discover your status updates.

This number can differ, but what is essential to comprehend now, is actually you’ve 10,000 fans and you also post a fresh update, it’s going to be seen organically with a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social networking is really a ranking factor, many studies demonstrate that popular websites on Facebook are more inclined to perform better in search, these days quite popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that developing a large amount of Facebook fans is essential for the website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: These are the similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans also it continous to grow organically.

Step 1: First suggestion – you might want a Facebook business page

It sounds silly for that experienced but for beginners to social networking this is new things: A private Facebook page is different from a small business page.

If you need to have friends on Facebook to share with you your holiday photos you’ll need to generate a personal page though if you want to have fans and followers for the website or business you’ll need to generate a Facebook business page.

So, the first step is usually to ensure that you create a Facebook business page and also the second step is usually to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most important optimization tip coming from all.

The quality of the content posted on your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw new fans or higher likes from ads even as will discover below.

Step 3: Benefit from your personal Facebook account

I mentioned in step one above you’ll want to possess a business page and never your own page, however, you still need come with an active personal facebook account.

Here is why:

After you post an update on your business page, a good way to boost exposure and likes, is usually to share that post on your personal page at the same time.

People you’ve as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared from the business page as well as improve the engagement factor of the posts.

As an effect, facebook will demonstrate you to more fans (organically).

So, a good way to boost the number of people that view you and go beyond the 4% person following is usually to share and promote the post on your personal page.

It is evident the greater the number of friends the bigger will be the visibility from the post.

Also, ensure that you invite all of your existing friends (and brand new ones) to adore your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 however, you have to have the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your internet site with the Facebook business page. In other words it is a method to ‘tell’ engines like google until this is your official Facebook business page.

#2 – When you’re getting a great deal of fans, that is something must be proud off and another to exhibit on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to increase your following organically. Your readers can follow your internet site by clicking so on button and never have to go to Facebook.

Hint: For optimum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You may also popup the like box to new users (for example, as soon as they spend A minute on a page, as soon as they scroll down to the underside or as soon as they attempt to leave your page – even though this is useful in terms of getting new likes, you should be careful to never make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is usually to start sharing happy to keep the fans happy and perhaps be capable of convert them from fans > web site visitors > customers.

Some simple rules to adhere to that will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing with your page. By way of example, if the web site is about Social networking, share content related to social networking and never about sports or anything else you could like. If the users wish to read sports news, they are fully aware where to locate them.

#2 – Don’t forget which they follow your small business page to acquire updates relating to your website (and niche) and never relating to your social gatherings: If you want to get social, then make use of personal Facebook page, your small business page is all about your internet site.

#3 – Usually thumb, I prefer my company page to share with you content from my niche only, if I must share an issue that is not related to my niche, I prefer our page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. When you have a promotion to share with you or something like that that may benefit your fans, this can be done but don’t add too much.

Try to write interesting, shareable content which is related to your niche, it sometimes won’t come completely from your internet site. Have a very balance between promotional and content your followers should read.

Step 6: Share intriquing, notable and top quality content (not just links)

I made some tests concerning the impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with links. Let me present you with an example to understand I mean.

When you need to share an article from the website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this text without adding any extra information. If the title and pictures are perfect, you’re going to get several likes depending on the time you create the post, number of fans etc.

If one the opposite hand, you enrich this page by adding additional information specifically a list, then other items being equal, you’re prone to gain in likes and shares.

For me this may cause sense because people that see a title and image in their timeline may not ‘Like It’ since it provides no value for many years (don’t forget the average user is given hundreds of postings in their timeline every time they login to Facebook).

On the opposite hand when you allow them to have valuable, top quality and straightforward to see information (as being a list), they will click the LIKE button given that they read something helpful and never have to leave their timeline.

Note: This is a known proven fact that everyone has an inclination of LIKING an article without reading it so allow them to have why you should accomplish that; your internet site visits may not increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at many of the most popular Facebook pages, so as to they have a tendency to share with you images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. Several tricks to consider:

Quality updates – This can be the best incentive you can offer users. Before posting anything on your page, you should ensure that it offers value on your audience. With this option consistently, you existing followers will share it with their friends as well as attract more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is usually to Much like the page first. There are numerous tools to do that but are considering that if you don’t possess a known brand this many stop so successful.

Content upgrades – In case you have a blog, you can use ask users to enjoy your page to obtain an latest version of the post. This requires extra tools but it’s something worth checking out.

Step 9: You have to market own content and page

When you create your small business page don’t expect that it’ll magically get thousands of fans. Apart from the tips outlined above, there is also to promote your small business page in places other than Facebook.

A few tricks to take into account that helped my case:

Promote in other social networking networks – In case you have accounts with other social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and tell them the advantages from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you can benefit from twitter’s interactive features.

When you have a new twitter follower, send them an individual (personalized) message and get these phones follow yourself on facebook (both your personal and business pages).

This method even though it is time consuming, (I did it manually and never using any tools) it may produce really good results.

Promote with your newsletter – In case you have a newsletter or you communicate with your readers via email, ensure that you make them follow your Facebook page.

Do not just write the FB URL through your signature but Inquire further politely to enjoy your small business page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and most efficient ways to increase your Facebook fans for last, as it is the only one that it’s not free.

Facebook provides a self-service ad platform which can be used to either increase your following (market page), supercharge your posts, get more leads, increase conversions or carry out a number of other actions (as shown within the image above).

The procedure is actually comparatively simple and straightforward. Basically you choose a page you own, select your goals (market page), select your audience (based on country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends upon several factors. The simplest way to assess if Facebook ads is a superb means to fix increase your following, is usually to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (at the very least per week). At the end, you can assess if the charge per like is something you’re willing to spend on.

I had accomplishment with Facebook ads both for my websites as well as for client websites and i also run campaigns each month (during their visit) to improve my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. Many individuals feel that whatever you spend on is Facebook likes but usually you pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit the like button so spend some time and consider the message you need to display with your ad plus the image to make use of.

Conclusion

Having a huge number of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations on your business page (steps 1 and 2 above), then this fastest way to obtain more followers is to apply Facebook ads. With a bit of A/B testing you can find to 10,000 fans without more than $1,000 (spread right into a duration of months).

Once you are doing everything properly and so long as you do have a great product or service, you can increase your fans to 100,000+ like I did with the Facebook Page of my fitness blog.