How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example getting a lot more than 10,000 fans in your Facebook business page.

Facebook is the king of social networks exceeding 1.79 billion active users a month (Updated December 2016). It really is employed by a lot more than 60% of Internet users Worldwide and it is a fantastic tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance about having many Facebook fans in your business page?

It indicates popularity – It’s obvious how the quantity of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans this also results in a quantity of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, website or blog will need to have a lot of Facebook fans. Five Years ago this didn’t make any difference but also in the Modern day, social proof is very important.

More fans, more visits – The harder fans you’ve, the greater is the amount of people that will visit your posts within their timeline and perchance call at your website.

While this really is, it needs to be noted that doesn’t your fans might find your posts.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, just a small portion of your respective followers (only 4 percent) might find your status updates.

This number may differ, what is very important to comprehend now, is when you’ve 10,000 fans so you post a brand new update, it will likely be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking is really a ranking factor, numerous studies show popular websites on Facebook may perform better in search, absolutely nothing so well received websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now you are convinced that having a large amount of Facebook fans is very important for the website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the very same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans also it continous to develop organically.

Step 1: Firstly – you might want a Facebook business page

It sounds silly to the experienced nevertheless for beginners to social networking this is new things: Your own Facebook page differs from a small business page.

If you want to have friends on Facebook to share with you your holiday photos you’ll need to create a personal page however if you wish to have fans and followers for the website or business you’ll need to create a Facebook business page.

So, the first task is usually to just be sure you develop a Facebook business page and also the the second step is usually to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most critical optimization tip coming from all.

The company’s content posted in your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or more likes from ads as we might find below.

Step 3: Benefit from your own Facebook account

I mentioned in the first step above you need to use a business page instead of an individual page, but you still need come with an active personal facebook account.

Here is why:

After you post an update in your business page, a great way to increase exposure and likes, is usually to share that post in your personal page as well.

People you’ve as friends in your personal page may ‘like’ and ‘interact’ with the post shared out of your business page and will also improve the engagement factor of your respective posts.

As an effect, facebook will demonstrate your posts to more fans (organically).

So, a great way to increase the amount of people that view your posts and go beyond the 4% people following is usually to share and promote the post in your personal page.

It is evident how the more quantity of friends the greater will be the visibility in the post.

Also, ensure that you invite your existing friends (and a) to like your Facebook business page. Do this every time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again facebook marketing 101 but you require the Facebook like box in your website for several reasons:

#1 – It’s ways to associate your web site with the Facebook business page. In other words it is a way to ‘tell’ search engines like google that can be your official Facebook business page.

#2 – When you invest in a lot of fans, that is something you needs to be proud off the other to exhibit in your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to grow your following organically. Your readers can follow your web site by clicking such button without needing to go to Facebook.

Hint: For max results, position the LIKE box above fold (around the sidebar).

Hint 2: You can also popup such box to new users (for example, after they spend One minute on a page, after they scroll into the underside or after they try and leave your page – even if this is useful in terms of getting new likes, you should be careful to not allow it to be too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed such box in a prominent position on the website.

The next natural step is usually to start sharing prepared to keep your fans happy and possibly have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to adhere to that will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing inside your page. As an example, if the web site is about Social media, share content in connection with social networking instead of about sports or something different you could like. If the users wish to read sports news, they do know where to locate them.

#2 – Don’t forget they follow your business page to have updates concerning your website (and niche) instead of concerning your social gatherings: If you need to get social, then takes place personal Facebook page, your business page is around your web site.

#3 – Generally thumb, I prefer my company page to share with you content from my niche only, if I have to share something isn’t in connection with my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. If you have a campaign to share with you something like that that could benefit your fans, that can be done but don’t add too much.

Try to post interesting, shareable content that’s in connection with your niche, of course this does not come directly from your web site. Have a balance between promotional and content your followers might choose to read.

Step 6: Share intriquing, notable and good quality content (not simply links)

I made some tests in connection with impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with links. Permit me to offer you one example to understand what What i’m saying is.

When you want to share content out of your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this text without adding the other information. If the title and pictures are great, you’re going to get a number of likes with regards to the time you make the post, quantity of fans etc.

If one the other hand, you enrich this page by adding more info and particularly an inventory, then other pursuits being equal, you’re more likely to gain more likes and shares.

For me this may cause sense because individuals that visit a title and image within their timeline may well not ‘Like It’ as it provides no value to them (don’t forget how the average user is offered countless postings within their timeline should they login to Facebook).

On the other hand once you provide them with valuable, good quality and straightforward to read information (as being a list), they will click the LIKE button because they read something useful without needing to leave their timeline.

Note: It is a known undeniable fact that individuals have a tendency of LIKING content without reading it so provide them with good reasons to accomplish that; your web site visits may well not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of one of the most popular Facebook pages, you will see that they have an inclination to share with you images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. A number of tricks to consider:

Quality updates – This is the best incentive you can provide your users. Before posting anything in your page, you should make sure that it offers value in your audience. When you do this consistently, you existing followers will share it making use of their friends and will also get more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to LIKE the page first. There are numerous tools to accomplish this but are thinking about if you don’t use a known brand this many not so successful.

Content upgrades – In case you have your blog, you should use ask users to enjoy your page with an latest version of your respective post. This involves extra tools but it is something worth checking out.

Step 9: You should advertise your own content and page

When you create your business page don’t expect that it’s going to magically get 1000s of fans. Apart from the tips outlined above, you also have to promote your business page in places apart from Facebook.

A few tricks to consider that worked for my case:

Promote in other social networking networks – In case you have accounts to social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join you on Facebook as well. Be polite and tell them the benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you can take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an individual (personalized) message and have the crooks to follow you on facebook (both your personal and business pages).

This method even though it is time consuming, (Used to it manually instead of using any tools) it may produce great results.

Promote inside your newsletter – In case you have a newsletter or if you communicate with your readers via email, ensure that you ask them to follow your Facebook page.

Do not simply write the FB URL through your signature but Question them politely to enjoy your business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and many effective ways to raise your Facebook fans for last, since it is the only person that it’s not free.

Facebook provides a self-service ad platform which can be used with the idea to raise your following (advertise your page), improve your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown within the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you select a website you have, select your main goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is determined by a number of factors. The ultimate way to assess if Facebook ads is a good means to fix raise your following, is usually to operate a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at the very least every week). Towards the end, you can decide if the price per like is one area you’re prepared to purchase.

I had accomplishment with Facebook ads both for my websites as well as client websites and that i run campaigns each month (stay) to further improve my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Lots of people think that everything you purchase is Facebook likes but usually you make payment for Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit such button so spend time and take into account the message you want to display inside your ad as well as the image to make use of.

Conclusion

Having a major quantity of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations in your business page (steps 1 and a couple of above), then the easiest method to get more followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having a lot more than $1,000 (spread right into a amount of months).

Once you need to do everything properly and so long as you do have a great service or product, you can grow your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.