Globally, the application of mobile phones, smartphones, iPads and tablets for surfing the web is increasing within an alarming rate due to its convenience, cost-efficiency, convenience. The use of cellular phones is closing the digital divide involving the rich and poor; and the urban and rural dwellers. Every business are duty-bound to build up websites which can be mobile-friendly as a way to reach these mobile users. Just one way of the process is always to create designs which can be attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique used in web design allowing webpages answer the screen size, orientation and platform of the device a user is viewing with.
Responsive design will be the simple most important factor which has changed the browsing behavior of browsers in recent years. Such websites are equipped for changing from device to device. For example, if a user switches from the cellular phone into a tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved in designing such websites, are mainly the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to show and conceal aspects of images over the internet. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website no matter the environment they wind up, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended graphic designer as best practice so businesses that would not have choices really missing out. Being the most widely used global google search, Google explained that responsive websites are really simple to crawl and perform favourably in search results.
Based on Moz, a well-respected search company within their 2015 Optimization Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we can easily safely say for sure that creating a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular phones. Mobile phones offer quick and easy entry to information on the move. Responsive websites are therefore cost effective for users who spend virtually no amount of time in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t must develop different websites for various devices. Additionally, businesses preserves funds on maintenance costs since they is going to be centering on only one website.
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