Globally, using cellphones, smartphones, iPads and tablets for surfing the web is growing within an alarming rate because of its convenience, cost-efficiency, ease and comfort. Using mobile devices is closing a digital divide between your rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to produce websites which can be mobile-friendly as a way to reach these mobile users. Another way of the process is always to create designs which can be attentive to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) is a technique employed in web site design to allow webpages answer the screen size, orientation and platform from the device a person is viewing with.
Responsive design include the simple most important factor containing changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. For example, in case a user switches from your cellphone to a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved with designing such websites, are mainly the organization benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to reveal and hide parts of images online. This fluidity helps it be user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your site no matter the environment they wind up, hence improving the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended graphic design portfolio as well practice so companies that do not have them are at a disadvantage. Is the most widely used global google search, Google explained that responsive websites are really simple to crawl and perform favourably browsing results.
Based on Moz, a well-respected search company in their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we are able to safely say for sure that using a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is generally more costly and/or inconvenient than using mobile devices. Cellular phones offer fast and simple use of information on the move. Responsive websites are therefore cost effective for users who spend little to no amount of time in a workplace.
For businesses, the responsive web site design reduces design and development costs because they do not ought to develop different websites for various devices. Additionally, businesses will save funds on maintenance costs since they will be centering on just one website.
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