Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the web is growing within an alarming rate because of its convenience, cost-efficiency, convenience. The application of mobile phones is closing a digital divide relating to the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to formulate websites that are mobile-friendly to be able to reach these mobile users. Just one way of the process is always to create designs that are responsive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique used in web page design to allow webpages react to the screen size, orientation and platform from the device a user is viewing with.
Responsive design would be the simple the first thing which has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. As an example, in case a user switches from the cell phone to a tablet device, the web site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities involved in designing such websites, are mainly the business enterprise great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to reveal and conceal areas of images online. This fluidity makes it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your website no matter the environment they end up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended graphic design portfolio as well practice so companies that would not have options really missing out. To be the most popular global google search, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
In accordance with Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we are able to safely say without a doubt that creating a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is often costlier and/or inconvenient than using mobile phones. Mobile devices offer simple and fast access to information on the move. Responsive websites therefore are reasonable to users who spend hardly any amount of time in an office space.
For businesses, the responsive web page design reduces design and development costs since they don’t ought to develop different websites for different devices. Additionally, businesses preserves money on maintenance costs since they will be focusing on only 1 website.
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