Globally, the application of mobiles, smartphones, iPads and tablets for surfing the internet is growing at an alarming rate due to the convenience, cost-efficiency, ease. The use of mobile phones is closing a digital divide involving the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to build up websites that are mobile-friendly so that you can reach these mobile users. Another way of the process would be to create designs that are tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive WEB DESIGN is really a technique used in web design to allow webpages react to the screen size, orientation and platform with the device a user is viewing with.
Responsive design would be the simple the very first thing that has changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. For instance, if your user switches from your cell phone into a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved in designing such websites, are mainly the business great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It has foreground images that scale with the layout to reveal and conceal aspects of images on the website. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users can surf your website whatever the environment they are, hence helping the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so businesses that would not have options missing out. Being the most popular global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.
In accordance with Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can easily safely say for certain that developing a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile phones. Mobile devices offer easy and quick entry to facts about the move. Responsive websites are thus reasonable to users who spend practically no amount of time in an office space.
For businesses, the responsive web design reduces design and development costs because they do not have to develop different websites for several devices. Additionally, businesses helps you to save cash on maintenance costs because they will probably be focusing on only 1 website.
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