7 Search engine optimisation Trends You have to be Mindful of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social websites content indexed on the internet as well as other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social websites networks is important in how search engines understand your site is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as being a powerful tool they are driving their digital and best seos efforts. In 2016 expect more businesses to embrace the buzz, and rehearse videos to capture new audiences.

80% of video. Results that report in SERPs originate from YouTube

Videos get 50X better organic pr in Google in comparison with against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people work with a range of devices to get into content. Tablets, smartphones, laptops, phones as well as watches are becoming standard tools to browse web. Search engines like yahoo know this and they reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have looked for local info.

Mobile search expires 43% every year.

Over 1.2 billion people get the web from their mobile devices.

4 out of 5 consumers use smartphones to buy.

4. VOICE SEARCH FUNCTION A MUST

Voice search is easily being a huge part of mobile usage and it has elevated the pain sensation of typing keywords to run searching query. However shift means your site content need to be developed with voice search at heart.

60% teens use voice search while watching TV

40% adults use voice look for directions.

5. CONTENT AGGREGATION WILL GET BIGGER & BETTER

More than ever folks are searching for content sources offering every one of the relevant information they want within a place. Search engines like yahoo have noticed this trend and thus content aggregators have become popular in the SERPS.

6. THE CRAZE OF MOBILE APPS WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps only make the task easier. Just few more a few years mobile phone applications will definitely overpower desktop and mobile websites.

Mobile apps take into account 52% in recent history allocated to online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local SEO To get More IMPORTANT

Regional online research goes stronger over the years. In 2016 you will need to let Google know where you are located and just what you are offering.
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