Search engine for touristic excursions to any place in the world Based on the FDI policy guidelines, “Marketplace type of e-commerce means providing of an i . t platform by an e-commerce entity with a digital and electronic network to behave like a facilitator between seller and buyer.”
The principle feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for patrons to interact which has a many sellers onboard to purchase a product online. Thus, each time a product from amazon is bought, you’re actually acquiring it from the registered seller by using it. Consequently the product or service is just not directly sold by amazon. Here, amazon is simply a website platform which facilitates a gathering area for the consumer to meets numerous seller and offer various options and price levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited range of products along with the serious customers may log in about bat roosting website to get a specific range of products, such as caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Stage
Most of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or possibly a large enterprise who’ve applied for privileged deals with them which assists them offer bargains or discounts to the customers. This may will include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player with a pre-agreed arrangement.
You regularly see that some merchandise is available on the website at 40% -60% discounts which can be even hard for the maker to make available. You regularly see that you can find 40-50 sellers to get a buy books cheap but excepting one anchor seller, fat loss to make available such exciting discounts or offers. They can mask other seller completely and corner almost entire interest in these items, thereby also frustrate these multiple genuine sellers to achieve the customers making use of their honest pricing offers.
Just about all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The fact is, none have already been capable of seeing anything in profit so far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and lots of have already been sold out to others. Year 2017 would see many more to fasten belts and keep solve this riddle lest they perish in the race to the survival of the fittest.
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