Based on the FDI policy guidelines, “Marketplace type of e-commerce means providing of an i . t . platform by an e-commerce entity on the digital and electronic network some thing as being a facilitator between seller and buyer.”
The main feature of the Marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for patrons to get having a large numbers of sellers onboard to acquire something online. Thus, whenever a product from amazon is bought, you are actually buying it from a registered seller by using it. As a result the product or service is just not directly sold by amazon. Here, amazon is just a website platform which facilitates a gathering area for the consumer to meets a lot of seller and give various options and value levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited range of products and also the serious customers may log in to the telltale website to get a specific range of products, like caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Game
Most of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who’ve applied for privileged handles them which helps them offer great deals or discounts to the customers. This might incorporate a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within a pre-agreed arrangement.
It’s easy to discover that some merchandise is entirely on the web site at 40% -60% discounts which can be even challenging for the manufacturer to make available. It’s easy to discover that you’ll find 40-50 sellers to get a buy books online Chennai but excepting one anchor seller, fat loss to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for the products, thereby also frustrate these multiple genuine sellers to succeed in absolutely free themes using their honest pricing offers.
Just about all e-commerce players take presctiption the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none happen to be capable of seeing anything at all in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and many happen to be sold-out to others. Year 2017 would see additional to fasten belts and go on to solve this riddle lest they perish in the race to the survival in the fittest.
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