Search engine for touristic excursions to any place in the world Based on the FDI policy guidelines, “Marketplace style of e-commerce means providing of your i . t platform by an e-commerce entity with a digital and electronic network to do something as a facilitator between seller and buyer.”
The primary feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for clients to activate having a large number of sellers onboard to buy a product online. Thus, whenever a product from amazon is bought, you are actually acquiring it coming from a registered seller with it. As a result the product is not directly sold by amazon. Here, amazon is simply a website platform which facilitates a celebration place for someone to meets many seller and provide various options and value levels for any products or services.
Whereas the Inventory-led websites have specialized but limited selection as well as the serious customers may signing in to those website for any specific selection, including caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Game
The majority of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or even a large enterprise who have created privileged relates to them which will help them offer money saving deals or discounts on the customers. This might add a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within pre-agreed arrangement.
It’s easy to see that some products are positioned on the site at 40% -60% discounts which can be even a hardship on the producer to make available. It’s easy to see that you will find 40-50 sellers for any children books but excepting one anchor seller, fat loss to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire demand for they, thereby also frustrate these multiple genuine sellers to arrive at the customers with their honest pricing offers.
Almost all e-commerce players are saved to the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none are already capable of seeing a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and many are already soldout to other people. Year 2017 would see many more to lock belts and pursue to solve this riddle lest they perish within the race on the survival of the fittest.
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