Sabrina Ho looks to Macau art fairs and auctions to diversify overall economy faraway from casinos

As pressure grows on Macau to get new options for revenue, scion of casino dynasty imagines a different future for that other SAR
Sabrina Ho Chiu-yeng is doing what she could to aid Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun may be higher quality for gracing society and entertainment pages, but also in January she organised the 1st Macau sales by China’s state-owned Poly Auction and also in November held her own annual hotel art fair, having already launched an exhibit in promoting the job of young art graduates in September.

“Macau is changing,” she tells The Collector. “We don’t desire to rely just around the gaming industry. We want more families to come for holidays, we should boost our cultural and inventive industries.”
It is a politically correct view for that daughter of a casino magnate. Macau influences cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging town to give up its dependence on the gaming sector, the taxes that pay for most public expenditures, back throughout the boom years, when the “build it and they will come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers joined with a slowing economy have gone up pressure to get new revenues.
Fundamental change continues to be slow to come. Five casinos have opened since 2012 and more are on the way in which, including two from branches from the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Sabrina ho‘s half-sister Pansy Ho Chiu-king.

So are Sabrina’s cultural endeavours all just a bit of soppy publicity for that clan?
Well, China’s biggest auction house is treat­ing her seriously, and hopes her youthful energy and family connections may help it break into a whole new and wealthy market where no international house features a presence. In return, Ho says, sherrrd like the auctions to aid attract tourists and maybe let the city’s 600,000 residents to produce more of an interest in culture. The partnership, called Poly Auction Macau, is 51 percent of Poly as well as the rest by Ho’s company, Chiu Yeng Culture.
Ho was raised flanked by art along with other collectables of her parents but she’s a newcomer on the auctions business. After graduating with an arts degree through the University of Hong Kong, in 2013, she handled the branding and marketing side from the family’s hotel and property businesses. “But I like art and i also asked Poly if I can perform in their free time within their Hong Kong office, to understand the auction world,” she says.
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