Sabrina Ho looks to Macau art fairs and auctions to diversify overall economy away from casinos

As pressure grows on Macau to get new sources of revenue, scion of casino dynasty imagines some other future for your other SAR
Sabrina Ho Chiu-yeng is doing what she will to help you Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun might be better known for gracing society and entertainment pages, in January she organised the first Macau sales by China’s state-owned Poly Auction and also in November held her annual hotel art fair, having already launched an exhibit in promoting the task of young art graduates in September.

“Macau has been evolving,” she tells The Collector. “We don’t need to rely just on the gaming industry. We want more families in the future to put holidays, we want to boost our cultural and inventive industries.”
It is a politically correct view for your daughter of an casino magnate. Macau is in the cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the location to stop its dependence on the gaming sector, the required taxes that buy most public expenditures, back through the boom years, if the “build it and they will come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers coupled with a slowing economy have raised the stress to get new revenues.
Fundamental change has become slow in the future. Five casinos have opened since 2012 and more take presctiption the way, including two from branches in the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Sabrina ho‘s half-sister Pansy Ho Chiu-king.

So can be Sabrina’s cultural endeavours all just a little of soft advertising for your clan?
Well, China’s biggest ah is treat­ing her seriously, and hopes her youthful energy and family connections might help it plunge into a fresh and wealthy market where no international house includes a presence. In turn, Ho says, she wants the auctions to help you attract tourists and maybe encourage the city’s 600,000 residents to formulate much more of an interest in culture. The partnership, called Poly Auction Macau, is 51 % owned by Poly and also the rest by Ho’s company, Chiu Yeng Culture.
Ho grew up encompassed by art and also other collectables owned by her parents but jane is a novice for the auctions business. After graduating having an arts degree from the University of Hong Kong, in 2013, she worked on the branding and marketing side in the family’s hotel and property businesses. “But I love art and I asked Poly only will work in their free time inside their Hong Kong office, to discover the auction world,” she says.
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