Sabrina Ho looks to Macau art fairs and auctions to diversify economy far from casinos

As pressure grows on Macau to find new reasons for revenue, scion of casino dynasty imagines another future for your other SAR
Sabrina Ho Chiu-yeng is performing what she will to help Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun may be higher quality for gracing society and entertainment pages, however in January she organised the first Macau sales by China’s state-owned Poly Auction and also in November held her own annual hotel art fair, having already launched an exhibition to promote the project of young art graduates in September.

“Macau is changing,” she tells The Collector. “We don’t desire to rely just for the gaming industry. We would like more families ahead in charge of holidays, we should boost our cultural and creative industries.”
This is the politically correct view for your daughter of the casino magnate. Macau influences cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the city to stop its being hooked on the gaming sector, the taxes that buy most public expenditures, back in the boom years, if the “build it and they will come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers along with a slowing economy have raised the stress to find new revenues.
Fundamental change has been slow ahead. Five casinos have opened since 2012 plus more are stored on the way, including two from branches with the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Casino tycoon daughter‘s half-sister Pansy Ho Chiu-king.

So might be Sabrina’s cultural endeavours all just a little of soft public relations for your clan?
Well, China’s biggest ah is treat­ing her seriously, and hopes her youthful energy and family connections may help it enter a fresh and wealthy market where no international house carries a presence. In exchange, Ho says, sherrrd like the auctions to help attract tourists and possibly let the city’s 600,000 residents to develop much more of a desire for culture. Their bond, called Poly Auction Macau, is 51 per cent owned by Poly along with the rest by Ho’s company, Chiu Yeng Culture.
Ho spent my youth encompassed by art and other collectables owned by her parents but she’s a novice to the auctions business. After graduating with an arts degree from the University of Hong Kong, in 2013, she handled the branding and marketing side with the family’s hotel and property businesses. “But I favor art i asked Poly basically perform in your free time in their Hong Kong office, to learn about the auction world,” she says.
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