Battle Tested Web Design Guidelines

An excellent website design does not always mean expensive or fancy – it just has to have proper design principles and elements in it that makes for a good user experience. It is a simple fact about human nature that there is always one thing that gets noticed right away on a site. Visitors to your website will have some kind of impression within seconds of being on your site. That is why this is so important to us as online marketers. We will help you to keep your visitors on your site much longer with the following design ideas.

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One of the most important factors of effective web design is consistent navigation throughout your site. This doesn’t mean that you should squeeze in the navigation into your web design after it’s done, but rather it should be incorporated in it from the ground up.

The navigation has to be easy to see but also not overbearing so it jumps out of the page. If your visitors find the navigation hard to understand in terms of knowing how to go from one page to the other, then they tend to leave early. You want people to stay focused on your content and not be distracted by fussing with the link structure. It really is kind of hard to go wrong with a web design that is simple but gets the job done very well. Remember that the more complex your design, the more difficult it will be to get right. We will not say that simple is always the best way to go because a well organized site may look fine but be kind of busy. One excellent practice is to draw pictures of your site so you can get a good idea of how it will look. If you put a lot of ads on your site in the future, then that can really play havoc with design. We do appreciate simplicity very much, but we are talking about sites for businesses we know nothing about.

The Benefits of Favicons: One simple thing you can add to your site that can help a lot is a “favorite icon” or favicon. A favicon immediately gives your website a more professional look. It can be a real advantage to have a logo of your choosing appear with the URL so people can come to recognize it. Whenever anyone bookmarks your site, the favicon will also appear, so you’ll be able to make a special impression on people with this image. The evolution of your website design always occurs, so just remember that the work is potentially never totally finished. Overall, your site design needs to fit with your product/service and your market demographics.
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